Following on from today's Scottish golf announcements, Mike Cantlay, Chairman of VisitScotland, which manages Scotland’s investment in the Aberdeen Asset Management Scottish Open said:
“As the lead agency delivering Scotland’s commitments around The 2014 Ryder Cup, VisitScotland has supported more than 50 Scottish golf events since 2003 and the announcement to open discussions on extending sponsorship of the Scottish Open until 2020 is testament to this. Hosting incredible events like the AAM Scottish Open not only generates millions for the economy, but they also continue to strengthen Scotland’s position as the Home of Golf.
VisitScotland and Aberdeen Asset Management have developed a strong partnership in support of Scottish golf events and were both at the heart of establishing the Ladies Scottish Open in 2007. The exciting announcement that the event will be moving to a prime spot in the Ladies European Tour calendar and a new venue will help take the event to the next level.
With news that the terrific North Berwick Golf Club will be hosting next year’s inaugural Scottish Open pre-qualifying tournament and Gleneagles set to host The 2014 Ryder Cup next month – this is a very exciting time for golf in Scotland and we must make the most of the opportunities they present. Supporting golf tournaments gives us the opportunity to show off our incredible golfing product to the world, and with almost 600 courses to choose from, encourage people to come here and find out why Scotland is the Home of Golf.”
Notes to Editors:
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx