Follow VisitScotland

VisitScotland in ‘seventh heaven’ over new visitor attraction figures

Press Release   •   Mar 27, 2019 09:58 GMT

National Museum of Scotland continued to be the most visited attraction outside London.

Responding to the Association of Leading Visitor Attractions (ALVA) announcement that visits to its member sites in Scotland rose by 19% in 2018, outperforming the rest of the UK for the seventh year running, Malcolm Roughead, VisitScotland Chief Executive, said: “Scotland’s many visitor attractions are a valuable part of the country’s outstanding tourism offering, showcasing our rich history and heritage and sharing Scotland’s story with visitors from far and wide.

“We’re delighted that Scottish attractions are continuing to perform strongly in the UK which is a testament to the industry’s drive to create innovative and dynamic visitor experiences. With the opening of Moat Brae in Dumfries and the redevelopment of Aberdeen Art Gallery taking place this year, following in the wake of the hugely popular V&A Dundee, there is plenty of new and exciting attractions to look forward to in 2019.”

For more on the ALVA figures, go to

For more information please visit:


Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business tourism in Scotland go to

Scotland’s Themed Years

  • Following an industry consultation, the Themed Years will now take place every second year to enable more time for planning and opportunities for collaboration.
  • 2020 has been designated as a year in which Scotland’s Coasts and Waters will be showcased and celebrated with a programme of activity designed to support the nation’s tourism and events sectors.
  • The year, led by VisitScotland will sustain and build upon the momentum of Scotland’s preceding Themed Years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.
  • A year-long programme of events, activities and ideas will shine a spotlight on the impact our waters have had on Scotland, from the formation of beautiful natural features to the creation of our national drink – whisky.
  • Join the conversation using #YCW2020
  • 2022 will be the Year of Scotland’s Stories - a celebration of our rich literature, film, oral traditions and myths and legends.