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VisitScotland in ‘seventh heaven’ over new visitor attraction figures

Press Release   •   Mar 27, 2019 09:58 GMT

National Museum of Scotland continued to be the most visited attraction outside London.

Responding to the Association of Leading Visitor Attractions (ALVA) announcement that visits to its member sites in Scotland rose by 19% in 2018, outperforming the rest of the UK for the seventh year running, Malcolm Roughead, VisitScotland Chief Executive, said: “Scotland’s many visitor attractions are a valuable part of the country’s outstanding tourism offering, showcasing our rich history and heritage and sharing Scotland’s story with visitors from far and wide.

“We’re delighted that Scottish attractions are continuing to perform strongly in the UK which is a testament to the industry’s drive to create innovative and dynamic visitor experiences. With the opening of Moat Brae in Dumfries and the redevelopment of Aberdeen Art Gallery taking place this year, following in the wake of the hugely popular V&A Dundee, there is plenty of new and exciting attractions to look forward to in 2019.”

For more on the ALVA figures, go to http://www.alva.org.uk/details.cfm?p=453&codeid=805

For more information please visit: www.visitscotland.org

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Notes to Editors

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  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
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Scotland’s Themed Years

  • Following an industry consultation, the Themed Years will now take place every second year to enable more time for planning and opportunities for collaboration.
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  • The year, led by VisitScotland will sustain and build upon the momentum of Scotland’s preceding Themed Years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.
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