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VisitScotland CEO hails “exceptional figures” for Edinburgh’s Festivals

Press Release   •   Jul 26, 2016 14:47 BST

A street performer on the Royal Mile during the Fringe. Credit: Paul Tomkins.

Malcolm Roughead, Chief Executive of VisitScotland, has welcomed the independent research published today (26 July 2016) by Edinburgh’s Festivals that confirms the huge contribution that they make to the quality of life, international reputation and economic vitality of Edinburgh and Scotland.

The latest study, which surveyed 29,000 people, shows that Edinburgh’s Festivals continue to be Scotland’s world-leading cultural brands, bringing in £280 million to the local economy and £313 million to the Scottish economy.

Malcolm Roughead, Chief Executive of VisitScotland, said:

“The study underlines the immense importance of Edinburgh’s Festivals to Scottish tourism. While people are drawn to our amazing capital for the music, the comedy and the performing arts, the visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry services to life sciences – generating an incredible £313 million for the national economy.

“The festivals are a real jewel in our tourism crown and it’s their incredible international reputation that draws millions from around the world each year to experience the dynamic delights of the city.

“From bringing in the bells under a blanket of fireworks above Edinburgh Castle, to a summer of music, theatre and comedy across some of the city’s most unusual venues, the Edinburgh festivals are all unique and truly out of this world and I hope many more make the trip to the festival city this year to experience some of them in the flesh.”

For more on Edinburgh’s Festivals go to http://www.edinburghfestivalcity.com/

VisitScotland has produced an e-guide book to surviving the Edinburgh festivals this summer: http://ebooks.visitscotland.com/edinburgh-festivals-survival-guide/

- ENDS -

Notes to Editors

  • The Edinburgh's Festivals 2015 Impact Study, together with an explanatory Technical Report, is available to download from http://www.edinburghfestivalcity.com/about/documents/156-research-reports where you can also find the previous Impact Study [May 2011] 
     
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  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
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    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
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