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V&A Dundee Opening Marks ‘Momentous Occasion’ for Scottish Tourism

Press release   •   Sep 12, 2018 10:55 BST

V&A Dundee opens this weekend

As one of the most eagerly anticipated cultural attractions in Scottish history, V&A Dundee, prepares to open its door, VisitScotland Chief Executive Malcolm Roughead, commented:

“The opening of V&A Dundee is a momentous occasion, the start of an unmissable new chapter in Scottish tourism. The arrival of such a highly-regarded attraction represents a truly unique opportunity to take the region, and the country as whole, from a good, to a great visitor destination, showcasing our cultural offering to a global audience.

“2018 has cemented Dundee’s reputation as a must-see city. This iconic structure will be a game-changer, not just for tourism in Dundee, but also the surrounding areas of Angus, Perthshire and Fife - drawing visitors from far and wide, growing the economy, creating jobs and sustaining communities.

“Since the announcement was first made over a decade ago, excitement and anticipation has been mounting and Dundee has undergone an incredible tourism transformation.

“VisitScotland, V&A Dundee, relevant stakeholders and the wider industry are working closely to position the East of Scotland as a destination to visit, live and work, study and invest in.”

For more information on V&A Dundee opening click here.

Notes to Editors

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  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
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2018 Year of Young People

  • The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
  • Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
  • Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
  • The Year of Young People will have six themes which were developed in co-production with young people themselves:
  • Participation – looking at how young people can influence public services and decisions which affect their lives
  • Education – creating a stronger role for young people in shaping their learning
  • Health and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
  • Equality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
  • Enterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
  • Culture – celebrating young people’s talent and contribution to Scottish culture and arts.
  • Further information on what’s happening and how people can get involved can be found on the new website or @YOYP2018 on Twitter.