Industry and cultural leaders, tourism business owners and operators in Moray Speyside were among a number of people who met VisitScotland’s Chief Executive as part of his Tea & Tourism event.
Malcolm Roughead is visiting a number of locations across Scotland again this year, as part of his national Tea and Tourism tour. A similar tour last year saw him convene nine meetings around the country, engaging with some 180 industry influencers.
Building on the successes of similar events held over the previous two years, this series of Chief Executive Listening Tour meetings gives tourism organisations and businesses the opportunity to speak directly to Mr Roughead.
This year’s meetings focus on the relationship between tourism and culture, reflecting the move of tourism into the new ministerial portfolio held by Fiona Hyslop MSP, Cabinet Secretary for Culture, Tourism and External Affairs.
Amongst his appointments in Moray Speyside, Mr Roughead visited The Macallan distillery in Craigellachie, where he learned about the development of a new visitor centre and distillery, due to open in summer 2018. The ambition is to create ‘the world’s finest distillery’ for Macallan whisky.
Scott McCroskie, Manager Director, The Macallan, said: “The Macallan distillery team were delighted to welcome Mr Roughead to the site and give him a tour. We are pleased withthe progress of our new distillery and visitor centre which has been designed to complement the natural beauty of the area and the estate.
“This new facility reflects The Macallan’s uncompromising approach to quality. It will bring significant economic benefit to the local community and will give visitors an outstanding impression of both The Macallan and Scotland.”
Mr Roughead also met Guy Macpherson-Grant at Ballindalloch Castle and enjoyed a tour of the castle, grounds and new distillery; attended lunch with Barry and Ruth Scott at The Bothy Bistro in Burghead; had a meeting and tour with Mark Mair, Chairman at Morayvia in Kinloss and a tour of Johnstons of Elgin and meeting with Sales and Operations Manager, Gail Cleaver.
George McNeil, Managing Director Retail at Johnstons of Elgin, said: “We were delighted to be part of the Tea & Tourism event and to be hosting Mr Roughead during his visit.
“Johnstons of Elgin is one of the top visitor attractions in Scotland, ranking just outside the top 10 locations list with just over 200,000 visitors per year. Given that a large proportion of our guests are classed as tourism footfall then we continually take tourism very serious in our everyday behaviour.
“Mr Roughead’s visit gives us at Johnstons a voice for our business, as well as Moray Speyside as a whole, to grow people’s understanding of what we have to offer as well as the region as a whole.
“We thank him for taking the time to visit us and wish him every success in his endeavours.”
On Tuesday evening, Mr Roughead attended a stakeholder dinner at Gordon Castle, Fochabers, alongside a number of guests, including the Chairs of the Cairngorms Business Partnership, the Malt Whisky Trail, and Moray Economic Partnership.
Following his business visits on Wednesday, Mr Roughead held a round-table discussion focusing on current and emerging trends in tourism and the visitor economy. The meeting was held at Johnstons of Elgin and attended by representatives from businesses across Moray Speyside, including Findhorn Bay Arts, Moray Council, Moray Speyside Tourism and Knockando Woolmill.
Malcolm Roughead, Chief Executive of VisitScotland, said: “Tourism is at the very heart of economic success in Moray Speyside – it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change across the region. Moray Speyside’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand.
“The aim of this visit to was to meet industry and cultural leaders, and owners to discuss how we could continue to capitalise on the wealth of opportunities and maximise the impact on the visitor economy.
“The businesses I have visited in Moray Speyside have demonstrated that they are all showcasing the best of what the region has to offer – from its unique culture, heritage and history right through to its world-famous links to whisky and global brands, including Johnstons and Macallan.
“I have enjoyed meeting and speaking directly to with some of Moray Speyside’s most influential and innovative thinkers in the industry and visited some of the region’s key visitor attractions and seen how, with investment and the right approach, they can really put this area on the map as a quality visitor destination.”
Notes to Editors
- For more information about Johnstons of Elgin, visit http://www.johnstonscashmere.com/retail
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- To ensure everyone can safely enjoy Scotland’s amazing countryside and landscapes, VisitScotland encourages all visitors to fully respect their surroundings by behaving in a responsible and appropriate way.
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh) 2017 Year of History, Heritage and Archaeology
- 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
- The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
- The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
- The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017