Follow VisitScotland

The Italian job

Press release   •   Oct 28, 2014 10:52 GMT

Members of VisitScotland’s golf marketing team are in Italy this week, leading a Scottish mission to Lake Como to enhance The Ryder Cup 2014 legacy and show the world why Scotland is endorsed as The Home of Golf.

The national tourism organisation has taken its largest ever number of Scottish golf businesses to the International Golf Travel Market (IGTM), the world’s premier golf trade event.

Team Scotland is at Villa Erba, Lake Como, Italy, until Thursday 30 October 2014 with a delegation of 21 partners* including Trump Golf Scotland, The Gleneagles Hotel,  Ayrshire Golf Scotland and Highland Golf Links.

At the exclusive four-day B2B event, which is dedicated to international golf tourism, VisitScotland is carrying out appointments with buyers, sponsoring various functions, showcasing destination presentations and hosting a dedicated Scotland networking evening for around 200 people. 

Sure to be a highly popular attraction, the VisitScotland stand will display the world-famous Claret Jug, the trophy awarded to the winner of The Open Championship, which will be held at St Andrews in 2015 and Royal Troon in 2016.

More than 600 golf tourism suppliers and around 350 pre-qualified buyers are expected to attend IGTM from approximately 65 countries. This is the first time in IGTM history that the event has been held in Italy.

Malcolm Roughead, Chief Executive of VisitScotland, said: “IGTM gives VisitScotland and our partners the chance to carry out hundreds of valuable appointments – meeting face-to-face with tour operators and golf businesses from around the world. The interest from the Scottish industry to take part was immense and Team Scotland will have the biggest presence to date at the event.

“Our stand will certainly be busy and we are also delighted to have the world-famous Claret Jug on display. This year we will focus on building on the Ryder Cup legacy, while promoting all the great golf events happening in Scotland in the next 12 months such as The Open in St Andrews and the RICOH Women’s British Open.  As 2015 is the Year of Food and Drink, we will have smoked salmon, haggis, Irn Bru and whisky tasting at our Scotland evening, giving everyone a little preview of our country’s finest, fresh cuisine.”

Team Scotland delegation at IGTM:

• Ayrshire Golf Scotland
• Cameron House on Loch Lomond
• Carnoustie
• Craigielaw Golf Club and Lodge
• Dundonald Links
• Fairmont St Andrews
• Fife Golf
• Golf Aberdeen City and Shire
• Golf Perthshire
• Highland Golf Links
• Kingsbarns Distillery and Visitor Centre
• Kingsbarns Golf Links
• Macdonald Hotels and Resorts
• Meldrum House Country Hotel & Golf Course
• Scotland’s Golf Coast
• St Andrew Executive Travel
• The Gleneagles Hotel
• The Village at Machrihanish Dunes
• Thistle Destination Management
• Trump Golf Scotland
• The Open Hospitality 2015

In 2014, Scotland proved it is the perfect stage for world-class events. The Ryder Cup and the Commonwealth Games were huge successes for Scottish tourism, putting the country on the map with a television reach of more than half a billion homes.

Scotland will continue to play host to the world’s best golf events with no fewer than six major championships confirmed for the four years following The Ryder Cup, including The Open Championship, The Aberdeen Asset Management Scottish Open, the Scottish Hydro Challenge and the RICOH Women’s British Open. 


The event brings together specialist golf tour operators, incentive travel agents, meetings and conference organisers with leading hotels, resorts, golf courses, airlines and other suppliers of golf-related products. Tour operators are all pre-qualified and include the major companies in the outbound golf market, specialist golf tour operators, leading wholesalers and online agencies involved with golf tourism.

Notes to Editors:

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. 
  • The organisation has three key roles:
  1. To market Scotland to all parts of the world to attract visitors
  2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
  3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to
  • The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy. 
  • According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business tourism in Scotland go to
  • For more information on VisitScotland’s annual review please go to