Follow VisitScotland

The Famous Grouse Experience becomes a VIP

Press Release   •   Sep 15, 2017 09:08 BST

​The Famous Grouse Experience at Glenturret Distillery in Crieff

The Famous Grouse Experience at Glenturret Distillery in Crieff has become the latest business in the country to sign up to VisitScotland’s Information Partner (VIP) programme.

Scotland’s most visited and oldest working distillery has now joined an exclusive network of VisitScotland Information Partners (VIPs) by committing to actively promote Crieff and the wider Perthshire area, and services offered by local businesses.

Launched in May 2016, the VIP programme ties in with VisitScotland’s global Spirit of Scotland campaign and harnesses the local knowledge, warmth and enthusiasm of partners across the country to help visitors receive the warmest of welcomes and make the most of their trip to Scotland.

From a luxury chocolate factory and café in the most north-westerly village on mainland Scotland to a gemstone museum in Dumfries & Galloway, and from award-winning restaurants in central Glasgow to libraries in Banchory and Inverurie, the programme includes partners in every region of Scotland and covering all tourism businesses.

The programme has taken the country by storm since it was launched with visitor attractions, accommodation providers and social enterprises all joining up to do their bit to ensure visitors receive first-class information about the local region and Scotland as a whole.

Jamie Morrison, Assistant Visitor Experience Manager at The Famous Grouse Experience at Glenturret Distillery, is responsible for managing the VIP programme at The Famous Grouse Experience.

He said: “Crieff and the wider Perthshire region have a host of things to see and do for visitors and we have a real sense of pride in being part of this exciting scheme.

“The Famous Grouse Experience welcomes over 80,000 visitors each year and the VIP programme is a great opportunity for our staff to further share their wealth of local knowledge to help showcase the tourism offer in the area.

“By joining the VIP programme, not only are we helping to further strengthen and enhance the overall visitor experience at The Famous Grouse and Perthshire, we are working together to raise the profile of Scotland as a whole.”

Jim Clarkson, VisitScotland Regional Partnerships Director, said: “We are delighted to welcome The Famous Grouse Experience at Glenturret Distillery to our VIP programme as recognition of the role staff at this hugely popular attraction already play in promoting their local area.

“This region boasts a multitude of things for visitors to see and do and we look forward to working with The Famous Grouse at Glenturret to ensure that visitors receive the best local information from a variety of providers.

“VisitScotland’s VIP programme aims to ensure that all tourism providers can be local ambassadors and help provide information, assistance and advice on all there is to see and do here. This follows a growing trend among consumers to use online resources to plan their trips and we now have partners throughout the country providing high quality information and advice to visitors with whom they interact.”

The VIP programme forms part of VisitScotland’s focus on information which also includes a global online community to allow Scots and those who love Scotland to bring alive the streets, characters and landscapes of our country.

It ties in with VisitScotland’s global Spirit of Scotland campaign, harnessing the local knowledge, warmth and enthusiasm of staff at the attractions helping visitors make the most of their trip to Scotland.

The VisitScotland Information Partner programme is open to all Quality Assured businesses, as well as community groups, local authority-operated library services and social enterprises.

VisitScotland provides the partner sites with official signage and collateral, promotional material and information resources to make sure visitors receive first-class information about the local region and about Scotland as a whole.

Businesses and groups who sign up to the programme also become part of the accredited iKnow Scotland programme, meaning that they have made a commitment to provide local information on a range of key topics.

Businesses that are part of the programme are easily recognisable by the ‘iKnow Scotland’ branding displayed at their business. For more information, visit www.visitscotland.org

To find out more about the VisitScotland online community, visit: www.visitscotland.com/community

For more information please contact Alison Lowson on 01738 700142 or a.lowson@volpa.co.uk

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • To ensure everyone can safely enjoy Scotland’s amazing countryside and landscapes, VisitScotland encourages all visitors to fully respect their surroundings by behaving in a responsible and appropriate way.
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • 2017 Year of History, Heritage and Archaeology
  • 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
  • The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
  • The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
  • The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017