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Press Release   •   Jul 09, 2018 12:16 BST

The top ten reasons why tourism businesses in Scotland should use the new website

TOURISM businesses across Scotland are being encouraged to tap into dedicated online resources that have the potential to help support their growth.

VisitScotland.org offers the tourism industry a free and comprehensive guide to accessing help and support from the national tourism organisation.

The relaunched site provides key facts, insights and practical advice and support designed to help businesses unlock their potential to grow.

The new-look resource – that currently attracts around 550,000 views every year - provides information that is easy to find, digest and use, includes access to:

  • Up-to-the minute research and data on tourism trends. Around 40 research and insight papers are published every year on the website;
  • Regional factsheets offering unique insights into visitors’ experiences in Scotland, broken down into 15 regions;
  • Factsheets on 14 key international markets detailing consumer insights and statistics;
  • VisitScotland marketing guides which attract 15,000 views every year
  • All the latest tourism news from across the country;
  • Information on key tourism training and industry events taking place across Scotland;
  • The latest job opportunities at VisitScotland;
  • Information on how to sign up to a free listing at visitscotland.com and gain access to 1.7million business referrals;
  • More information on VisitScotland’s Quality Assurance programme;
  • Access to VisitScotland’s digital media library.

VisitScotland Director of Industry and Destination Development, Riddell Graham, said: “The number of tourism businesses who engage with VisitScotland online has increased in recent years, reflecting the growing demand for digital information. The new website has been designed with the tourism industry at its heart to provide a collaborative, informative and interactive platform to engage with the national tourism organisation.

“A one-stop shop for all businesses and corporate stakeholders to access VisitScotland’s marketing products, up-to-the minute advice and support, VisitScotland.org will focus on helping the industry achieve growth and improve quality across every point of the customer journey.

“We want to be able to support tourism businesses from Stranraer to Shetland, and from Ardnamurchan to Montrose, and everywhere across Scotland, to achieve their maximum potential.

“Tourism is more than a holiday experience – it is the heartbeat of the Scottish economy - worth £11billion - and touches every community, generating income, jobs and social change. The only certainty about the future is that the digital landscape will move faster than ever before. VisitScotland.org provides support for the tourism industry that’s easy to find, digest and use which will in turn help them achieve growth and provide quality experiences for visitors to Scotland.”

Business owner, Gethin Chamberlain, from the Scottish Borders, recently used the website for the first time. Mr Chamberlain is currently in the process of renovating The Five Turrets in Selkirk, an historic property due to open as self-catering accommodation in August. He said the advice and support available from VisitScotland online was invaluable.

He said: “As a new tourism business owner, I was very keen to engage with VisitScotland to enquire about listings and ratings. It is in our best interests to work together. Seeking advice from VisitScotland at an early stage has been really important for us in the renovation work we have been doing in order to make sure that we are meeting the needs of our customers.

“The fact that we can gain access to a library of photographs through Visitscotland.org and learn more about promoting our business to visitors to Edinburgh as well as overseas markets from the US, Canada and China, is great news for us. The more information we can get, the better it enables us to target our key markets and attract visitors and we can get this through working with VisitScotland.”

VisitScotland’s new industry website can be viewed at: visitscotland.org

For more information on the website, view https://youtu.be/itZuXzfBQAs

ENDS

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business tourism in Scotland go to www.conventionscotland.com

2018 Year of Young People

  • The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
  • Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
  • Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
  • The Year of Young People will have six themes which were developed in co-production with young people themselves:
  • Participation – looking at how young people can influence public services and decisions which affect their lives
  • Education – creating a stronger role for young people in shaping their learning
  • Health and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
  • Equality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
  • Enterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
  • Culture – celebrating young people’s talent and contribution to Scottish culture and arts.
  • Further information on what’s happening and how people can get involved can be found on the new website www.yoyp2018.scot or @YOYP2018 on Twitter.

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