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Scotland a fitting place to hold business events

Press release   •   Jun 12, 2017 12:36 BST

The AECC in Aberdeen will be showcasing its new £333 million venue while in London

Scotland’s oldest bespoke tailor, which counts Sir Walter Scott among its list of illustrious former clients, will this week be showing why Scotland is the best fit for business events. 

Edinburgh-based Stewart Christie will provide an on-stand pop-up shop on the VisitScotland stand as a dozen Scottish tourism companies attend the UK’s largest MICE (Meetings, Incentives, Conference and Exhibitions) tradeshow in London.

VisitScotland’s Business Events team is leading the delegation to The Meetings Show at London Olympia, which runs from tomorrow until Thursday.

The national tourism organisation will be joined on its stand by businesses from Aberdeen, Ayrshire, Edinburgh, Fife, Glasgow and Perthshire.

The Scotland delegation will be among more than 700 of the finest destinations, hotels, venues, destination management companies and technology providers exhibiting on the show floor.

More than 3,000 meetings industry professionals are expected to attend the show to take advantage of the new connections, networking opportunities and education programme offered across the three days of the show.

During the event, VisitScotland will give presentations on new and alternative activities for groups in Scotland, while the Aberdeen Exhibition and Conference Centre will give a presentation on the new £333 million venue, which is due to open in 2019.

Mihri Miralem, Market Manager for London & South England at VisitScotland Business Events, said: “As the largest show of its kind in the UK, The Meetings Show is the perfect opportunity for VisitScotland and its partners to demonstrate exactly why Scotland is the perfect destination to hold meetings, conferences, events and exhibitions. The Meetings Show will provide Scottish businesses with an invaluable opportunity to meet face-to-face with influential event organisers from across the UK and further afield and help boost Scotland’s visitor economy.”

VisitScotland’s partners at The Meetings Show 2017 are:
Aberdeen Exhibition & Conference Centre
Convention Edinburgh
Edinburgh First
Edinburgh International Conference Centre (EICC)
Fairmont St Andrews, Fife
Golden Jubilee Conference Hotel, Glasgow
Meetings Perthshire
National Museums Scotland, Edinburgh
Scottish Event Campus, Glasgow
Gleneagles, Perthshire
Trump Turnberry, A Luxury Collection Resort, Scotland, Ayrshire

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • To ensure everyone can safely enjoy Scotland’s amazing countryside and landscapes, VisitScotland encourages all visitors to fully respect their surroundings by behaving in a responsible and appropriate way.
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit or follow @scotgovESIF
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • 2017 Year of History, Heritage and Archaeology
  • 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
  • The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
  • The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
  • The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • For more information visit or join the conversation at #HHA2017