The world-famous Ryder Cup Trophy made a dramatic arrival in Aberdeenshire today as part of the Official Trophy Tour, which is being delivered by VisitScotland and Ryder Cup Europe.
Travelling by helicopter, the tour will visit the ‘four corners of Scotland’, and today landed at Braemar Golf Club, the highest 18 hole golf course in Scotland.
Sitting at 1,200 feet above sea level, this incredibly scenic course, located at the foot of Glen Clunie, is a popular course with visitors to the region.
The week-long tour will take in some of the nation’s most spectacular scenery at the most Northern, Eastern, Southern and Western courses participating in the ClubGolf programme, before arriving at Gleneagles, host of The 2014 Ryder Cup, on Wednesday 10th September. The wider legacy of The 2014 Ryder Cup is also important with participating courses also being chosen for their tourism and environmental connections.
Members of the public took the opportunity to see and have their picture taken next to The Ryder Cup Trophy. The experience can be shared online with the hashtag #rydercuptrophytour.
Philip Smith, Regional Director at VisitScotland, along with David Geddes, Treasurer of the Braemar Royal Highland Society, and Steve Myers, Braemar Golf Club Captain, welcomed The Ryder Cup Trophy to Aberdeenshire.
Philip Smith, Regional Director at VisitScotland said:
“It was an absolute pleasure and honour to welcome one of the world’s most recognised sporting trophies to Aberdeenshire and Braemar Golf Club, one of the most spectacular places in Scotland for a round of golf.
“With the Scottish Open being held in Aberdeen, 2014 has been a great year for golf in Aberdeen City & Shire. The publicity around the Ryder Cup will help the region market our world class golf offering to visitors from home and overseas.
“As Gleneagles prepares to host The 2014 Ryder Cup, the legacy and economic benefits are set to be felt right across Scotland, not just in the accommodation sector but also travel and transport, Scottish food and drink suppliers, attractions and a wide range of businesses throughout the industry.
“While representing the various legacy benefits associated with hosting The Ryder Cup in Scotland, including junior golf, golf tourism, golf events and Green Drive, The Ryder Cup Trophy brings with it a real sense of excitement, drama and prestige. This is Scotland’s year, our chance to secure a legacy and showcase Scotland as the Home of Golf.”
Richard Hills, Europe’s Ryder Cup Director said:
“The Official Trophy Tour is a great way to show how The Ryder Cup is making an impact across Scotland and to offer the opportunity to fans and the public across the country to see the iconic Ryder Cup trophy up close. The tour underlines the legacy of the event, from ClubGolf and encouraging more young people to take up a fantastic sport to the spotlight of the world focusing on Scottish golf.”
Liz Myers, Honorary Secretary at Braemar Golf Club said:
“We are honoured to be selected to celebrate this historic event. We enjoyed sharing the occasion with many members of the local communities, golfers and non-golfers alike.”
With golf fever set to hit the country for The Ryder Cup this September, many Scottish golf clubs, tour operators and accommodation providers have reported an increase in bookings across 2014. New feedback from VisitScotland’s industry partners has shown that pre-booked tee times, advanced bookings for golf and sightseeing tours, and advanced hotel bookings have grown significantly in comparison with 2013. For more information see - http://mediacentre.visitscotland.org/pressreleases/driving-home-bookings-1043923
Since 2003, VisitScotland, the lead agency delivering Scotland’s commitments around The Ryder Cup, has attended and marketed Scotland as the Home of Golf at more than 50 international events. An upweighted global golf marketing programme, incorporating VisitScotland’s ‘Brilliant Moments’ campaign will also shine the spotlight on the country’s golf courses to help attract more visitors to our fairways.
Gleneagles will host The Ryder Cup on September 23 – 28, 2014 and there are still Practice Day tickets still available to purchase here: http://www.rydercup.com/europe/tickets
On September 24, The SSE Hydro will host the Ryder Cup Gala Concert, a showpiece event boasting top music acts, a full orchestra and Scotland’s major arts bodies to create one of the most exciting shows ever to be held in Scotland. The European and USA Ryder Cup teams will be joined by artists such as Jake Bugg, Nina Nesbitt, Texas, Amy Macdonald, Twin Atlantic and Nile Rodgers.
The Ryder Cup Trophy will visit the following locations:
- 4th September, Edinburgh Omni Centre, 10am to 7pm
- 7th September, Roxburghe Golf Club, Scottish Borders, the location of the first legacy events for The 2014 Ryder Cup, the Scottish Seniors Open in 2003, 10am to 12pm
- 7th September, St Medan Golf Club, Dumfries & Galloway, the most Southerly ClubGolf participant, 12.30pm to 4pm
- 8th September, Machrihanish Dunes, Argyll, Golf Environment Certified and extremely proactive in promoting Scottish tourism, 9.15am to 11:30am
- 8th September, Isle of Harris Golf Club, first ClubGolf programme in The Western Isles, 12.45pm to 4pm
- 9th September, Whalsay Golf Club, Shetland, Most Northerly and Easterly ClubGolf programme in Scotland, 9.45am to 11.30pm
- 9th September, Braemar Golf Club, Aberdeenshire, the highest golf club in the UK, 1.15pm to 4pm
- 10th September, Gleneagles Hotel, host of The 2014 Ryder Cup
For further information contact:
Corporate Press Officer
Tel: 0131 472 2283
Out of hours media enquiries: 07699 766986
Martin Allen, Rory McDonald
Grayling (on behalf of Ryder Cup Europe)
Tel: 0131 260 2363
Notes to Editors:
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx