With traditional Burns Suppers set to take place from Montrose to Moscow on 25 January, a new ebook produced by VisitScotland dispels the myth of the traditional haggis-hunt.
Available from 9 January 2015 on visitscotland.com, the national tourism organisation’s latest free ebook “Hold Your Own Burns Supper” describes where to buy haggis, and explains to those unaware that there is no need to head into the hills in search of the mythical beast.
For those wishing to try something new, the national tourism organisation is also offering new ways to try their haggis in a special modern recipes feature.
Every year, Scotland leads the celebration of the life and legacy of one of the world’s most famous literary figures, Robert Burns on what was his birthday – 25 January.
In order to target the many visitors and Scots who contact VisitScotland every year asking for information on how to properly host a Burns Supper, the guide offers hints and tips on everything from choosing the venue, what to wear, eat and drink, through to the running order, addressing the haggis and Auld Lang Syne.
The multimedia ebook is part of a wider VisitScotland campaign to capitalise on the celebrations of Scotland’s National Bard, who in 2009, was voted by television audiences as the greatest Scot of all time.
Alongside the ebook, an Essential Burns Supper Toolkit will allow people to download everything they need for their perfect Burns Supper, including invites, printable coasters, place mats, key recipes and more.
VisitScotland social media channels will also feature short videos with hints and tips on delivering the main Supper speeches and three videos will show people how to make classic Burns Supper recipes in just 15 seconds!
In addition a downloadable activity guide for schools teaching Burns will be sent out which features colouring sheets, word searches and art activities.
Malcolm Roughead, Chief Executive of VisitScotland said:
“Last year we welcomed the world, and in 2015 as we take Scotland to the world, this campaign will not only show how to host the perfect Burns Supper, but it will also inspire people to celebrate the life and legacy of our National Bard.
“Building on the momentum from the Year of Homecoming, this year, the Year of Food and Drink, celebrates the role that food and drink plays in shaping our economic and tourism success. With Burns Night on 25 January, people across the globe will get together to celebrate Scotland’s incredible history, culture and natural larder.”
Dr David Hopes, Director of Robert Burns Birthplace Museum said:
“Since the poet’s death in 1796, visitors from across the world have come to Alloway in their millions to see for themselves where it all began for Burns. This is also where the tradition of remembering the poet began: the world’s first Burns Supper took place in the humble room where Burns was born less than 5 years after his death and is now celebrated internationally. The rise of Burns’ fame and the popularity of the Burns Supper is truly unparalled.”
Research shows that food is an integral part of the tourism experience and sampling traditional dishes and local produce is the second top activity undertaken by visitors to Scotland. The Year of Food and Drink will raise awareness of Scotland’s restaurants, hotels, food producers, B&Bs, takeaways, cafes and visitor attractions, and will further develop Scotland’s reputation as a Land of Food and Drink.
In November 2014, VisitScotland produced the popular ‘A-Z of Winter in Scotland’ online brochure, in June the ‘Your guide to Scotland’s epic Highland games’ guide and in July released ‘The Edinburgh Festivals Survival Guide’.
The ‘Hold your own Burns Supper’ ebook can be downloaded from www.visitscotland.com/burnssupper
More information on Robert Burns - http://www.visitscotland.com/about/robert-burns/
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
Year of Food and Drink 2015
- 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
- Scotland generates over £2.5m per day through food and drink tourism.
- A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
- For more information, visit www.visitscotland.com/foodanddrink