Top event organisers from around Europe will be serenaded by Sir Walter Scott, Robert Burns and Mary, Queen of Scots when Meet in Scotland comes to Edinburgh for the first time this week.
The costumed historians from Mercat Tours will be part of a dinner at the Signet Library tomorrow (Thursday) ahead of Friday’s workshop, which is organised by the Business Events team at VisitScotland. Lord Thurso, Chairman of the national tourism organisation, will address the delegates, who will be travelling to the Capital from Germany, France and from around the UK. The welcome dinner is sponsored by Convention Edinburgh, Heritage Portfolio and Mercat Tours.
Previously held in Fife, Perthshire and Glasgow, the fourth annual B2B event will bring together 25 event planners with 25 Scottish venues and suppliers.
The workshop, which will be held at The Principal Edinburgh Charlotte Square, will take the form of speed appointments, showcasing Scotland as the perfect destination for the MICE (meetings, incentives, conferences and exhibitions) market.
Among the Edinburgh suppliers taking part are Edinburgh Castle, Heritage Portfolio, The Royal College of Surgeons, Contini Restaurants & Events and National Museums Scotland.
Meet in Scotland will be followed by familiarisation (fam) trips, which will take in venues such as Stirling Castle, Gleneagles and Peebles Hydro.
Theresa Ring from VisitScotland’s Business Events team said: “Business events are hugely important to the Scottish economy and are an integral way of promoting this country as a place to live, work, visit and invest. Business events accounts for a fifth of tourism spend in Scotland, so events like Meet in Scotland are an important showcase for our stunning range of venues and accommodation.”
Amanda Ferguson, Head of Business Tourism at Convention Edinburgh, said: “Convention Edinburgh is delighted to welcome Meet in Scotland delegates to the Capital. Having been so involved in previous events, I know the calibre of MICE buyers that are attracted to this VisitScotland flagship event.
“Meet in Scotland is an excellent opportunity for Edinburgh to showcase its business tourism credentials to an influential group of buyers and generate future conference, meeting and incentive enquiries. Sponsoring the welcome dinner is a great way to enhance the event and give delegates the full-Edinburgh experience pulling in numerous local partners including Heritage Portfolio, Mercat Tours and Beltane.”
To find out more about VisitScotland Business Events, go to www.conventionscotland.com
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- To ensure everyone can safely enjoy Scotland’s amazing countryside and landscapes, VisitScotland encourages all visitors to fully respect their surroundings by behaving in a responsible and appropriate way.
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh) 2017 Year of History, Heritage and Archaeology
- 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
- The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
- The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
- The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017