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Highlands Movie Map premieres

Press Release   •   Jul 27, 2015 10:16 BST

Visitors to the Highlands are being encouraged to follow in the footsteps of Harry Potter, Flash Gordon, James Bond and Batman with the launch of a new movie map.

Created by VisitScotland and The Highland Council, The Highlands & Skye Movie Map highlights around 50 filming locations and features everything from Hollywood blockbusters to low-budget horror flicks.

The map is available in VisitScotland Information Centres and can be downloaded at www.visitscotland.com/films

Divided into different genres, the easy-to-follow guide capitalises on the popularity of set-jetting, where film fans visit real-life movie locations.

Among numerous other locations, the map features Eilean Donan Castle (as seen in Highlander and The World is Not Enough); Glen Coe (Skyfall and Alfred Hitchcock’s The 39 Steps); and Glenfinnan Viaduct, which plays a starring role in the Harry Potter movies.

The guide also features a dedicated section on Skye, the island which, in addition to providing the opening airport scene for Flash Gordon in 1980, has been a major draw to film-makers in recent years.

Ridley Scott’s Prometheus, Snow White and the Huntsman and the Gaelic language film, Seachd: The Inaccessible Pinnacle are among those to be filmed on Skye, and it can also be seen in the upcoming Macbeth, starring Michael Fassbender.

Jenni Steele, Film & Creative Industries Marketing Manager at VisitScotland, said: “This fantastic map is an indispensable guide to movies shot in the Highlands and on Skye. From Monty Python and the Holy Grail to 2001: A Space Odyssey, and from Local Hero to Braveheart, the spectacular scenery of the region has been a magnet for generations of film-makers. And with set-jetting an ever more popular pastime, I’m sure even more people will be inspired to come to the Highlands after learning of its rich silver screen legacy.” 

Councillor Audrey Sinclair, Chair of The Highland Council’s Planning, Development and Infrastructure Committee said: “The Highlands has a great history of being used as a movie location and we also know this can be a significant factor in encouraging people to visit many parts of the Highlands to experience our fantastic scenery for themselves.

“With the last year seeing an increase in interest from moviemakers, it makes it all the more relevant for the Council to have supported the production of this movie map which showcases many of the best Highland locations used in everything from movie classics to modern blockbusters.”

VisitScotland, in association with Flybe, recently held a special event at George Best Belfast City Airport, where actors portraying Batman, Captain America, James Bond, Harry Potter and Macbeth promoted the map alongside Flybe’s regular flights to Inverness, Aberdeen and Edinburgh.

In a recent online poll by USA Today, Scotland was voted Best Cinematic Destination in the world.

Notes to Editors

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    • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
    • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
    • This will be supported by seven overarching strategies:
      1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
      2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
      3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
      4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
      5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
      6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
      7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
    • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
    • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
    • According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism      economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
    • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
    • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
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    Year of Food and Drink 2015

    • 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
    • Scotland generates over £2.5m per day through food and drink tourism.
    • A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
    • For more information, visit www.visitscotland.com/tastescotland

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