VISITORS to the Scottish International Air Show are in for an ‘udderly’ fantastic treat when they arrive at the Ayrshire event this weekend.
One of VisitScotland’s distinctive herd of Highland Cow vans – coo vans called Hamish, Heather, Morag and Archie – will be making a special appearance at Ayr Low Green on 2nd to 3rd September to help ensure the hundred thousand spectators to the air spectacle receive a warm welcome.
With its stunning location overlooking the picturesque Firth of Clyde and Isle of Arran, around 120,000 spectators are expected at this year’s Scottish International Air Show. The highlights of this year’s show include the RAF’s supersonic Typhoon fighter as well as a formation of WW2 American Mustangs with the Red Arrow providing the spectacular finale on Sunday afternoon. The Kelpie Maquettes will also be making an appearance at the event, which is now in its fourth year.
The arrival of the national tourism organisation’s outreach information team comes at a busy time for the team as they travel the length and breadth of the country providing inspiration and information at events, visitor attractions and tourism hotspots.
The coo-vans and their specially trained coo-visors have already visited more than 40 events and around 130 different visitor attractions in 2017 since hitting the road at the end of March and will appear at many more before finishing up for the year in early November.
VisitScotland Regional Director Annique Armstrong said: “The coo-vans are part of VisitScotland’s strategy to provide inspiration in new and innovative ways and in doing so extend a ‘personal touch’ to outreach marketing activity, passing on distinctive information about things to see and do throughout the country.
“They have become a real talking point among visitors to events across Scotland and our team are looking forward to welcoming visitors to the Scottish International Airshow and helping to ensure that they make the most of all that there is to see and do in Ayrshire.”
Scottish International Airshow Director Doug Maclean said: “We are delighted to welcome VisitScotland’s Coo Van and outreach team to this year’s Scottish International Airshow. It will feel most welcome as we have Scotland’s most popular artist, Steven Brown, opening the Airshow and making personal appearances at his own McCoo marquee. We are looking forward to welcoming around 120,000 spectators to this year’s two-day aviation and entertainment extravaganza and we want to ensure that visitors enjoy their time in the area and receive the warmest of Ayrshire welcomes.”
For more information on the event, visit http://www.tsia.scot/
For more information on VisitScotland’s outreach programme, visit: http://www.visitscotland.org/what_we_do/visitor_information/information_provision.aspx
Notes to Editors
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- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
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- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
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- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh) 2017 Year of History, Heritage and Archaeology
- 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
- The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
- The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
- The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017