The latest addition to VisitScotland’s herd of popular Highland Coo Vans limbered up with internationally renowned Kilted Yogi, Finlay Wilson, in preparation for driving along 6th Avenue in the New York Tartan Day Parade.
Hamish Junior, the Highland Coo Van, will be a regular sight for New Yorkers on the streets of Manhattan this week before joining the parade on Saturday (6 April), which is this year led by Grand Marshall Sir Billy Connolly.
The bovine-themed mobile information centre forms part of Team Scotland’s activity during Scotland Week under the Scotland is Now global campaign banner.
Scotland Week is an annual week-long celebration of Scotland’s links with the USA, held in New York, which culminates in the parade.
Other activity for Scotland Week includes a diaspora breakfast and a ‘taste of Scotland’ event, organised in partnership with the Scottish Government and Scottish Development International, in which attendees can practice their putting in the shadow of The Solheim Cup, have a Scottish virtual reality experience, try some kilted yoga, hear stories of Scotland’s past and sample Macallan whisky.
Hamish Junior is a temporary addition to the small herd of VisitScotland Coo Vans which have delighted visitors across Scotland since their roll-out three years ago.
Hamish, Morag, Archie and Heather, along with their trained Coo-Visors, are seen at events, visitor attractions and tourism hotspots, providing inspiration and information to visitors during the summer visitor season.
Scotland is Now, which launched last year, builds on the nation’s acknowledged strengths as a land of unrivalled history, breath-taking scenery and warm welcomes, but shines a light on lesser-known qualities: a pioneering, dynamic and progressive nation taking the lead on key global challenges.
Tourism Secretary Fiona Hyslop said: “Scotland Week is the ideal opportunity to promote Scotland as a place that people will want to visit, as well as study, live and work. This is particularly important in the face of continuing uncertainty over the UK Government’s proposed exit from the EU.
“Hamish Junior is an eye-catching and novel addition to this year’s Scotland Week programme, which will give New York a flavour of the best Scotland has to offer.”
Malcolm Roughead, Chief Executive of VisitScotland, said: “Scotland Week is a prime opportunity in the Scottish tourism calendar to promote and celebrate Scotland’s strong links with our largest international market.
“Hamish Junior is a welcome addition to our popular herd of Coo Vans and we hope his introduction for Scotland Week will not only turn heads of New Yorkers but turn them into visitors also.
“Everything we do is about creating a passion for Scotland – building an army of advocates through innovative marketing, partnership, events and business excellence to create a destination and customer experience worth talking about.”
For more on the Tartan Day parade, go to http://nyctartanweek.org/
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
Scotland’s Themed Years
- Following an industry consultation, the Themed Years will now take place every second year to enable more time for planning and opportunities for collaboration.
- 2020 has been designated as a year in which Scotland’s Coasts and Waters will be showcased and celebrated with a programme of activity designed to support the nation’s tourism and events sectors.
- The year, led by VisitScotland will sustain and build upon the momentum of Scotland’s preceding Themed Years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.
- A year-long programme of events, activities and ideas will shine a spotlight on the impact our waters have had on Scotland, from the formation of beautiful natural features to the creation of our national drink – whisky.
- Join the conversation using #YCW2020
- 2022 will be the Year of Scotland’s Stories - a celebration of our rich literature, film, oral traditions and myths and legends.