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Golf trade mission tees off

Press Release   •   Nov 15, 2016 12:14 GMT

VisitScotland is this week leading a mission to Mallorca to enhance the reputation of Scotland, the Home of Golf as a leading tourism destination.

The national tourism organisation has taken 15 Scottish golf businesses to the International Golf Travel Market (IGTM), the world’s premier trade event for the sport.

Team Scotland is attending the event in Son Termens, Mallorca (14-17 November) with partners representing a wide range of golf tourism businesses including The Gleneagles Hotel, host venue of 2014’s memorable Ryder Cup and Carnoustie Country, which includes the Carnoustie Championship course, host venue of The Open Championship in 2018.

Sure to be a big draw, the VisitScotland stand will display the world-famous Claret Jug, won by Henrik Stenson at this year’s Open Championship at Royal Troon.

With over 600 golf tourism suppliers and 350 buyers attending, representing 65 countries, IGTM 2016 will see a record number of scheduled appointments take place between golf tour operators and exhibitors during the four-day event.

Malcolm Roughead, Chief Executive of VisitScotland said:

“We are delighted to once again have a strong Scottish presence at IGTM. The event is a fantastic opportunity to drive the message to buyers around the world that Scotland truly is the Home of Golf and the world’s best golf tourism destination.

“We have much to look forward to on the Scottish golfing calendar with The Open returning to Carnousite in 2018 and The Solheim Cup at Gleneagles in 2019 among a number of world-class golf events taking place in the next few years. It is also the Year of History, Heritage & Archaeology in 2017, which lends itself perfectly to promoting golf in Scotland, the historic home of the game.

“IGTM gives VisitScotland and our partners the chance to carry out hundreds of valuable appointments – meeting face-to-face with tour operators and golf businesses from around the world. We look forward to sharing knowledge and continuing our support of the burgeoning golf tourism industry ahead of another exciting period for golf in Scotland.”

Team Scotland delegation at IGTM:

  • Ayrshire Golf Scotland
  • Carnoustie Country
  • Dundonald Links
  • Fairmont St Andrews
  • Fife Golf Partnership
  • Gleneagles
  • Highland Golf Links
  • Links Golf St Andrews
  • Macdonald Rusacks Hotel
  • Muirfield Executive Travel
  • Scotland’s Golf Coast
  • The British Golf Museum
  • Scottish Golf Tourism Week (PSP Media)
  • University of St Andrews

In 2016, Scotland proved it is the perfect stage for world-class golf events once again, hosting no fewer than nine top-class professional golf tournaments, including The Open Championship at Royal Troon and the Senior Open Championship at Carnoustie.

The International Golf Travel Market (IGTM) brings together specialist golf tour operators, incentive travel agents, meetings and conference organisers with leading hotels, resorts, golf courses, airlines and other suppliers of golf related products. Tour operators are all pre-qualified and include the major companies in the outbound golf market, specialist golf tour operators, leading wholesalers and online agencies involved with golf tourism. 

Notes to Editors

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  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit or follow @scotgovESIF
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      2016 Year of Innovation, Architecture and Design

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate. 
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