Follow VisitScotland

Golden touch

Press release   •   Mar 18, 2019 11:35 GMT

As B&Bs up and down the country prepare to embark on a week-long celebration, dedicated to recognising the hard work of independent hosts, a Highland Perthshire B&B is also marking a special milestone after receiving VisitScotland’s highest Quality Assurance grading.

Cuil-an-Duin Country House, near Pitlochry, achieved a Five Star Gold Quality Assurance Award in recognition of its exceptional standards. The country house is the only five-star gold B&B* in the Highland Perthshire area.

Built as the private residence for the 9th Duke of Atholl, Cuil-an-Duin is a stylish Edwardian country house tucked away in 20 acres of secluded grounds, just south of Pitlochry.

Its location makes it an ideal spot to discover the beauty of Big Tree Country and experience the very best of Highland Perthshire’s stunning landscapes, rich history and vibrant culture.

VisitScotland’s Five Star Gold Quality Assurance Award recognises serviced accommodation businesses which achieve the highest levels of excellence. Businesses that receive the award excel in areas of customer care and hospitality, showing evidence of a real commitment to development and training.

The B&B also boasts a Taste Our Best award for its use of local and quality Scottish produce.

Held between 18-24 March, National B&B Week aims to raise awareness of the significant contributions the industry makes to the economy. The UK is home to over 20,000 B&Bs, which generate over £2billion annually.

Cuil-an-Duin Owner Sally Keay said: “It’s the attention to detail and personal touches that makes staying at Cuil-an-Duin such a special experience. From the quality of the bedding to sitting down with our guests for afternoon tea when they arrive, David and I are passionate about ensuring that our guests have a truly five-star stay in our beautiful home.”

Her partner David Royce added: “We love living in Highland Perthshire and the area has much to offer both domestic and overseas visitors so demand for top quality accommodation is very strong. Sally and I are delighted to receive this award and we will continue to provide a superb experience for our guests. “

Caroline Warburton, VisitScotland Regional Leadership Director, said: “Congratulations to Cuil-an-Duin Country House B&B on receiving this well-deserved accolade. The award is a welcome boost to the business as well as the region as a whole, raising the standard of Perthshire’s tourism offering.

“Developed and improved for over 30 years, VisitScotland’s Quality Assurance schemes are world-leading and provide a trusted, independent and impartial source of information for visitors. They allow businesses to not just meet visitor expectations, but exceed them.”.

VisitScotland’s Quality Assurance schemes can open the door to new customers. It is a powerful marketing tool and works well with online review sites in using an independent perspective to measure visitor experience against tried and tested criteria, so visitors know exactly what to expect.

Launched in September 2013,Taste Our Best is a joint initiative between the national tourism organisation and the Scottish Government. Assessors rate the overall eating experience, the extent to which Scottish produce (at least 40%) is used and promoted, and staff knowledge of the produce on the menu and its provenance.

For more information, visit:

For more information on VisitScotland’s Quality Assurance scheme, please visit

*The VisitScotland Quality Assurance scheme designates accommodation providers under different types, including B&B, guesthouse, hotel etc

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business tourism in Scotland go to

Scotland’s Themed Years

  • Following an industry consultation, the Themed Years will now take place every second year to enable more time for planning and opportunities for collaboration.
  • 2020 has been designated as a year in which Scotland’s Coasts and Waters will be showcased and celebrated with a programme of activity designed to support the nation’s tourism and events sectors.
  • The year, led by VisitScotland will sustain and build upon the momentum of Scotland’s preceding Themed Years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.
  • A year-long programme of events, activities and ideas will shine a spotlight on the impact our waters have had on Scotland, from the formation of beautiful natural features to the creation of our national drink – whisky.
  • Join the conversation using #YCW2020
  • 2022 will be the Year of Scotland’s Stories - a celebration of our rich literature, film, oral traditions and myths and legends.