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Golden crown for Fife B&B

Press Release   •   Jun 13, 2016 13:02 BST

A Bed and Breakfast on the Fife coast has been awarded VisitScotland’s Four Star Gold Quality Assurance Award in recognition of its high standards.

Pitmilly West Lodge B&B, located just north of Kingsbarns, received the Four Star Gold award from the national tourism organisation at its latest grading. The ‘gold’ part of the Quality Assurance (QA) award represents the continuing attainment of outstanding customer service and hospitality.

The accommodation, which also has a Taste Our Best award for its use of local and quality Scottish produce, is an ideal base for those looking to sample the area’s abundance of championship golf courses, visit the historic town of St Andrews or simply take in the stunning scenery of Fife’s coast.

Pitmilly also offers a self-catering option on the west wing of the property and in the latter part of the year, a three day golf and B&B package for guests.

VisitScotland’s Four Star Gold Quality Assurance Award recognises serviced accommodation businesses which consistently achieve the highest levels of excellence within their VisitScotland star grading. Businesses that achieve the award excel in areas of customer care and hospitality, showing evidence of a real commitment to development and training.

Anthea Gairdner, owner of Pitmilly West Lodge B&B, said: “'We are delighted with the Four Star Gold Award, and hope that, as evidence of our quality, even more lovely guests will come to stay with us on the beautiful Fife coast.”

Manuela Calchini, Regional Director, VisitScotland, said: “Congratulations to Anthea and Rod on achieving their Four Star Gold Quality Assurance award. Pitmilly West Lodge offers guests an exceptional standard of accommodation in a location which is ideal for those looking to enjoy the outstanding golf courses, beaches, historic houses and fishing villages that make up the ‘East Neuk’ of Fife.

“This award, coupled with their Taste Our Best accreditation, ensures guests are going to enjoy the very best in quality local produce during their stay at this retreat set on Fife’s beautiful coastline.

“Our Quality Assurance scheme helps businesses to reach their full potential and truly shine. The scheme is about more than just the ‘stars’ on the door - it’s about the entire visitor experience, about investing in your business and making it as economically sustainable as it can possibly be.”

Developed and improved over the past 25 years, VisitScotland’sQuality Assurance(QA) schemes are world-leading and provide a trusted, independent and impartial source of information for visitors. They allow businesses not just to meet visitor expectations, but exceed them.

QA can open the door to new customers. It is a powerful marketing tool and works well with online review sites in using an independent perspective to measure visitor experience against tried and tested criteria, so visitors know exactly what to expect.

Launched in September 2013,Taste Our Best is a joint initiative between the national tourism organisation and the Scottish Government. Assessors rate the overall eating experience, the extent to which Scottish produce (at least 40%) is used and promoted, and staff knowledge of the produce on the menu and its provenance.

Notes to Editors

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  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
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  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
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  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
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