IPC Swimming has commended organisers of the 2015 IPC Swimming World Championships in Glasgow after a study by Sheffield Hallam University revealed overwhelmingly positive feedback from spectators at the event.
The report, commissioned by the championships’ funding partners, British Swimming, EventScotland, Glasgow Life and UK Sport, and carried out by SHU’s Sport Industry Research Centre, indicated 89% of the total attendance of 3,882 spectators at Tollcross International Swimming Centre were willing to recommend the spectator experience to their friends and family.
Importantly, responses also pointed towards a tangible legacy impact of the World Championships, with around 63% of those questioned stating that they felt inspired to increase their own participation in sport and active recreation as a result of attending the event.
The praise comes one month ahead of the British Para-Swimming International Meet at Tollcross from April 23-27, which closely follows the British Swimming Championships taking place at the same venue from April 12-17.
Xavier Gonzalez, IPC CEO, said:
“This survey is evidence of the fantastic all-round experience that spectators had in Glasgow and at Tollcross. It is highly encouraging to see that the vast majority of people who came to the competition would recommend it to their family and friends, and also that people felt inspired to do more sport.
“Another crucial measure of success is the perceived accessibility of the Championships, from ticketing to infrastructure and training of event staff and volunteers.
“Aside from the exciting sporting action it is crucial that major international para-swimming competitions leave behind a tangible legacy for future generations. I believe that Glasgow 2015 has fulfilled this mission.”
Fans in Glasgow were treated to an exceptional display from 13-19 July 2015, as athletes from 65 nations took to the water. Event highlights included the toppling of no fewer than 38 world records, seven golds in seven days for Brazil’s Daniel Dias, top honours for British Swimming’s Ellie Simmonds in the 200m Individual Medley and the emergence of Tully Kearney, who won four gold medals.
Among the other findings of the report was particularly positive feedback on event planning; disability awareness; and facility adaptations and services from respondents who reported having a long-term illness or disability.
In the areas of Ease of Booking Tickets (79%), Ease of Booking Travel and Accommodation (73%) and Information on Accessible Facilities at the Venue (75%) around three-quarters of spectators rated these services as Very Good or Good in their responses.
Perhaps even more encouraging were findings that no spectators with an impairment or disability provided a negative rating of Poor or Very Poor in regards to the Disability Awareness of Event Staff/Stewards/Volunteers or Disability Awareness Among Other Spectators, with 79% and 72%, respectively, returning either Very Good or Good in their feedback.
Crucially, the spectator experience relating to necessary facilities and services at Tollcross International Swimming Centre was also met with widespread approval. Responding to the provision of Accessible Toilets, Lifts and Ramps and Assistance in Moving Around the Venue, 63%, 61% and 67% of spectators questioned responded positively*.
In promotion of the Paralympic Movement in the United Kingdom, the event proved to be incredibly effective. Of those UK residents surveyed at the event, 92% ‘Strongly Agreed or ‘Agreed’ they would be more likely to follow the progress of British Swimmers in the build-up to Rio 2016 than they had for previous Olympic/Paralympic Games.
In addition to £1.54m net additional spend for Scotland as a direct result of the 2015 IPC Swimming World Championships, these findings are warmly welcomed by event partners, British Swimming, EventScotland, Glasgow Life and UK Sport, and indicate excellent governance and event organisation.
Paul Bush OBE, VisitScotland’s Director of Events, said:
“The IPC Swimming World Championships was a tremendous event for Scotland, bringing together the world’s finest Paralympic swimmers for an immensely exciting and entertaining meet at Tollcross International Swimming Centre.
“We are delighted by both the praise from IPC Swimming and the results of the study by Sheffield Hallam University, which are testament to the efforts of event partners who successfully strived to create a highly memorable experience for spectators and participants alike.”
Depute Leader of Glasgow City Council and Chair of Glasgow Life, Councillor Archie Graham OBE, said:
“Glasgow’s position as one of the world’s top 10 sporting cities has been built on our continued investment in world-class facilities and our international sporting events programme.
“The IPC Swimming World Championships was central to the success of Glasgow’s Year of Sport, showcasing the city on the global sporting stage and also delivering a fantastic experience for both participants and spectators alike. This report shows that sport has the power to change lives and leave a lasting legacy for future generations, which is central to Glasgow’s long-term commitment to delivering major sporting events such as the IPC Swimming World Championships.”
David Sparkes, Chief Executive of British Swimming, said:
“The 2015 IPC Swimming World Championships in Glasgow proved to be a terrific event and we are delighted with these outcomes.
“All partners have worked tirelessly to raise the bar in terms of presenting swimming at the very highest level of Paralympic sport, and are especially pleased to see that this has been recognised amongst those in attendance during the championships.”
UK Sport Chief Operating Officer, Simon Morton, said:
“Our National Lottery funded #EveryRoadtoRio series aims to engage and inspire the nation by showcasing our athletes’ success on home soil, while boosting our athletes’ preparations for Rio 2016 and bringing significant benefits to the local economy.
“These results show that these events are doing just that, and are testament to all the partners involved in delivering a successful IPC Swimming World Championships.”
*N.B. Respectively, 23.3%, 24.4% and 16.7% of those surveyed responded ‘Don’t Know/Not Applicable’ in their feedback relating to the provision of Accessible Toilets, Lifts and Ramps and Assistance in Moving Around the Venue, suggesting access to these facilities was either not required or had not been used at the time of interview.
- ENDS -
Notes to Editors
- EventScotland is working to make Scotland the perfect stage for events. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org. Follow EventScotland on Twitter @EventScotNews.
- EventScotland is a team within VisitScotland’s Events Directorate, the national tourism organisation which markets Scotland as a tourism destination across the world, gives support to the tourism industry and brings sustainable tourism growth to Scotland. For more information about VisitScotland see www.visitscotland.org or for consumer information on Scotland as a visitor destination see www.visitscotland.com.
- The 2015 IPC Swimming World Championships and the 2016 British Swimming Championships are part financed by the European Regional Development Fund Programme 2014 to 2020. The Scottish Government is the managing authority for the European Regional Development Fund Programme.
- UK Sport is the nation’s high-performance sports agency. Its mission is to work in partnership to lead sport in the UK to world class success. Primarily this means working with our partner sporting organisations to deliver medals at the Olympic and Paralympic Games. UK Sport’s strategic direction helped British sports and athletes deliver 65 Olympic and 120 Paralympic medals at London 2012 and 4 Olympic and 6 Paralympic medals at Sochi 2014. UK Sport also has responsibility for activities best delivered at a UK level, such as: bidding for and staging major sporting events in this country; increasing the UK’s sporting influence internationally; and promoting sporting conduct, ethics and diversity in society. UK Sport is funded by a mix of Government Exchequer and National Lottery income. More @ www.uksport.gov.uk
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
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Year of Innovation, Architecture and Design 2016
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the current 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
- Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme