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Fife gears up for summer tourism boost with Fife Five tourism campaign

Press Release   •  Jul 06, 2017 10:22 BST

A still from the Fife Five Food With a View video

Local and international visitors continue to flock to the Kingdom of Fife as the Fife Five tourism video campaign goes live in partnership with VisitScotland and Fife Council.

A series of short videos which showcase Fife’s beautiful scenery and attractions have launched to continue enticing strong visitor numbers to Fife. The theme of ‘Fife Five’ lists popular activities and sites to visit in the Kingdom, with added bonus content of upcoming events including the Ricoh Women’s Open Golf Championship in August.

According to The Moffat Centre’s most recent research, there are around three million visitors to Fife each year, bringing almost £439 million into the Kingdom’s economy.

Fife’s stunning landscape was the most cited attraction for visiting the region according to Visit Scotland’s most recent Visitor Survey, with the Kingdom also being voted top Outdoor Destination for eight consecutive years.

The Kingdom’s world-famous golf courses, delicious cuisine and stunning coastlines are among the top activities and sites to visit in the Kingdom. The video showcases include:

Fife Five places you won’t believe are in Fife

Visitors can witness a beautiful combination of countryside, coastline, landmarks, and nature fused together with views from the misty mountains of St Monans and the Northern Lights at certain times of year.

Fife Five Amazing Food with a View

From chocolate trails to award-winning ice cream parlours, Michelin starred dining restaurants to cafes, as well as great farm shops with local produce, visitors can enjoy traditional Scottish cuisine with stunning views.

Fife Five Golf Trails

The range of Fife’s world-famous golf courses from novice to professional can be easily accessed across the region, with something to suit every golfing ability.

Fife Tourism Partnership has had a key role in engaging businesses across Fife to support the tourism industry in the region. Ann Camus of Fife Tourism Partnership added: “The Fife Five campaign is a creative campaign which showcases the best of what Fife has to offer. The beautiful scenery and landscape remain firm favourites with both local and international visitors, and it’s not difficult to see why. Tourism across Fife will be at its peak over the summer months, and I have no doubt visitors will get a huge amount of enjoyment from the area and upcoming events.”

Manuela Calchini, Regional Director at VisitScotland, said: “From stunning scenery to fabulous food and drink, outstanding attractions to world famous golf courses, the Kingdom of Fife has so much to offer both visitors and locals. The Fife Five is an innovative and exciting campaign that highlights why the area is such a great place to visit. VisitScotland works closely with destinations and businesses to showcase the rich assets, hidden gems and local stories of every region in Scotland. These fun videos are sure to leave people with a strong desire to explore the Kingdom and discover more about what it has to offer.”

Visitors and locals are being encouraged to share their own top #FifeFive across social media.

All of the films will be hosted on the Welcome to Fife YouTube channel https://www.youtube.com/welcometofife

Notes to Editors

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  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • To ensure everyone can safely enjoy Scotland’s amazing countryside and landscapes, VisitScotland encourages all visitors to fully respect their surroundings by behaving in a responsible and appropriate way.
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
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  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • 2017 Year of History, Heritage and Archaeology
  • 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
  • The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
  • The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
  • The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017