Over two million people across Europe and the rest of the world have experienced Glasgow’s cultural offering through social media as part of a unique partnership between VisitScotland and Glasgow Life.
29 bloggers from across Europe, and one from New Zealand, flew into Glasgow to experience the city’s heritage and culture and research by the national tourism organisation has revealed that almost 700 social media posts were made by the travel writers. With a combined reach of around 2.25 million followers, it is hoped the trip will encourage visitors from across the continent, and the planet, to come and see Glasgow for themselves.
The bloggers, hailing from country’s such as France, Germany, Spain, Italy, Netherlands, UK and Sweden, were invited to Scotland’s largest city to celebrate the launch of the Year of Young People (YOYP) and promote the 25th anniversary of Celtic Connections and 150th anniversary of Charles Rennie Mackintosh. As part of their trip they have been writing articles about YOYP and Glasgow. 18 articles have already been published and this is expected to rise to around 50.
Hosted by VisitScotland and Glasgow Life, the travel writers spent their days exploring the city and enjoying a number of activities including a ‘Greatest Hits Tour’ of Kelvingrove Art Gallery and Museum and a visit to the new Clydeside Distillery, opening at the start of next year. Evenings were spent at the Tennent’s Brewery and experiencing a St Andrew’s Night Ceilidh at St Andrew’s in The Square.
Today, Glasgow Life have released a video taken of the bloggers enjoying an exclusive performance from Celtic Connections musicians in the Tennent's Training Academy to celebrate a successful trip and draw attention to the 25th anniversary of the festival. Glasgow’s annual folk, roots and world music festival, it celebrates Celtic music and its connections to cultures across the globe. From 18 January - 4 February 2018, musicians from around the world will bring the city to life for 18 days of concerts, ceilidhs, talks, art exhibitions, workshops, and free events.
Liz Buchanan MBE, Regional Partnerships Director for VisitScotland, said: “It’s fantastic to see that bloggers from across Europe have been so keen to shout about Glasgow’s wonderful culture and heritage. With more than half of visitors drawn to the city for its history and culture, it is vitally important we promote Glasgow’s best assets to the world.”
Partnership and collaboration is at the heart of Scottish tourism and VisitScotland works with local industry to develop and deliver innovative initiatives that grow the visitor economy. This great project with Glasgow Life is an excellent example of this and an important contribution to the culture priority within Glasgow’s Tourism and Visitor Plan to 2023. The new framework for the continued growth of the city’s tourism economy, the plan is focused on increasing overnight leisure tourism visits by one million over the next seven years.”
Councillor David McDonald, Chair of Glasgow Life and Depute Leader of Glasgow City Council, said: “Instagram, Twitter, YouTube and many a blog, are awash with beautiful shots of our city following Glasgow Life’s weekend with 30 European bloggers. Working with VisitScotland, we welcomed prominent social media influencers to Glasgow and gave them the chance to sample the very best of the city’s music and cultural scene. The bloggers and their followers discovered the city’s vibrant street art, enjoyed a late night tour of Kelvingrove Art Gallery and Museum and as we gear up for Scotland’s Year of Young People, were treated to exclusive performances by some of the very best young musical talent who will be playing at the 25th anniversary of Celtic Connections in January 2018. Looking at their feeds, it’s clear to see they had a great time telling the world why they should make their next stop Glasgow.”
The next of the Scottish Government’s series of themed years, following the Year of History, Heritage and Archaeology, the Year of Young People will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally.
Born in Townhead, Glasgow in 1868, Charles Rennie Mackintosh studied at Glasgow School of Art and is considered to be one of Glasgow’s great sons. His 150th anniversary has been recognised as an opportunity to reinvigorate and grow the city’s Mackintosh offer and draw further attention to Glasgow’s vibrant art scene.
To view the Glasgow Life video from the Tennent's Training Academy go to vimeo.com/247804952
For more information about the year of Young People 2018 go to www.yoyp2018.scot
For more information about Celtic Connections go to www.celticconnections.com
Full list of bloggers
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- To ensure everyone can safely enjoy Scotland’s amazing countryside and landscapes, VisitScotland encourages all visitors to fully respect their surroundings by behaving in a responsible and appropriate way.
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh) 2017 Year of History, Heritage and Archaeology
- 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
- The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
- The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
- The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017