The East Lothian coastline will be in the golfing spotlight in August with three high-profile golf events taking place in the space of just three weeks.
The region will play host to its second European Tour event in as many years when the Aberdeen Asset Management Paul Lawrie Match Play tees off at Archerfield Links while the Boys Amateur Championship at The Renaissance Club and Muirfield and the Prostate Cancer UK Scottish Seniors Open at Archerfield cap a thrilling three weeks in an area known as Scotland’s Golf Coast.
The events will seek to draw in spectators from outside the region to boost the local economy as well as provide a fantastic shop window to the world, with the Aberdeen Asset Management Paul Lawrie Match Play in particular benefitting from worldwide TV distribution in 160 territories, to 400 million homes, including live on Sky Sports (UK), The Golf Channel (USA) and CCTV (China).
It follows hot on the heels of East Lothian hosting its first-ever European Tour event last year with the Aberdeen Asset Management Scottish Open at Gullane in 2015, won by US Ryder Cup player Rickie Fowler, which provided an boost in excess of £5m to the local economy.
Both the Aberdeen Asset Management Paul Lawrie Match Play and the Prostate Cancer UK Scottish Seniors Open are being supported this year by the EventScotland team within VisitScotland’s Events Directorate. Scotland’s Golf Coast is also a key element in the country’s golf tourism offering, which is worth in excess of £220m to the annual economy.
Manuela Calchini, VisitScotland Regional Director, said:
“These high profile sporting events have an immense impact on tourism in East Lothian and surrounding areas, attracting golf fans from across Scotland and beyond.
“Events are a vitally important part of the local visitor economy with the ripple effect of event tourism felt in shops, hotels, restaurants and a wide variety of other businesses across the region.
“Golf tourism is worth £220m to the country annually and hosting fantastic events like the ones here on Scotland’s Golf Coast in the coming weeks only enhance further Scotland’s reputation as the Home of Golf.”
Tickets are available for the Aberdeen Asset Management Paul Lawrie Match Play, which will see a top-class field of 64 players on the European Tour’s Race to Dubai competing for the, costing £15 for adults, while children under 18 go free. The strong field consists of six former Ryder Cup players, one Major winner and 42 European Tour winners.
The Scotland’s Golf Coast spectator village has a variety of activities to keep families busy in addition to the top-class golf on show including Segway rides, crazy golf, equipment testing, food & drink tasting, golfing challenges and live music.
Entrance to the Boys Amateur Championship is free while any spectator who buys a ticket to the Aberdeen Asset Management Paul Lawrie Match Play can also attend the Prostate Cancer UK Scottish Seniors Open for free by keeping their ticket stub.
SCOTLAND’S GOLF COAST GOLF EVENTS SUMMER 2016
Date: 4 – 7 August
Event: Aberdeen Asset Management Paul Lawrie Match Play
Location: Archerfield Links Golf Club, East Lothian
Date: 9-14 August
Event: Boys Amateur Championship
Location: The Renaissance Club and Muirfield, East Lothian
Date: 19 – 21 August
Event: Scottish Seniors Open
Location: Archerfield Links Golf Club, East Lothian
- ENDS -
Notes to Editors
- EventScotland is working to make Scotland the perfect stage for events. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org. Follow EventScotland on Twitter @EventScotNews.
- EventScotland is a team within VisitScotland’s Events Directorate, the national tourism organisation which markets Scotland as a tourism destination across the world, gives support to the tourism industry and brings sustainable tourism growth to Scotland. For more information about VisitScotland see www.visitscotland.orgor for consumer information on Scotland as a visitor destination see www.visitscotland.com.
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
Year of Innovation, Architecture and Design 2016
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
- Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme