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East Ayrshire Uncovered

Press Release   •   Jul 07, 2017 15:37 BST

Dean Castle - one of East Ayrshire's historic attractions

It’s famed for its awe-inspiring dark skies and its links to one of the world’s literary icons, Robert Burns, but a new VisitScotland eBook is shedding light on East Ayrshire’s hidden delights.

Undiscovered Gems, highlights some of the other fantastic things to see and do in the region from outdoor adventures and star gazing to culinary quests and historical hideaways.

Part of VisitScotland and East Ayrshire Council’s latest marketing campaign, the interactive e-book, which is available on the VisitScotland website, includes suggestions such as taking in the scenery on the Sir Chris Hoy Cycle Path, sampling award-winning local produce at Dunlop Dairy and gazing at the infinite wonders of the night sky at the Scottish Dark Sky Observatory.

With a recent VisitScotland Visitor Survey revealing more than a quarter of visitors come to the wider Ayrshire & Arran region for its history and culture, visitors will also find advice about where to explore East Ayrshire’s rich heritage.

These additional assets build on the success of VisitScotland’s Spirit of Scotland global campaign and #ScotSpirit social movement which aims to raise the profile and reputation of the region as an outstanding place to visit, and to invest, live and work in.

The Undiscovered Gems e-book features:

  • Scottish Dark Sky Observatory
  • Galloway Forest Dark Sky Park
  • The Cook School Scotland
  • Dunlop Dairy
  • Catrine House Coffee Shop & Ice Cream Parlour
  • Spirit of Scotland Sculpture
  • Ness Glen
  • Sir Chris Hoy Cycle Path
  • Dumfries House
  • Dean Castle & Country Park
  • Burns House Museum
  • Dick Institute
  • Loch Doon
  • The Irvine Valley Trail
  • Rowallan Castle

Annique Armstrong, VisitScotland Regional Director, said: “This exciting new e-book builds on the success of VisitScotland’s Spirit of Scotland global campaign, helping raise the profile and reputation of East Ayrshire as a fantastic place to visit, live and work in.

“This is a great asset for VisitScotland, East Ayrshire and local businesses to showcase the rich offering, hidden gems and local stories of the region to visitors from across Scotland and beyond.

“With rich history, breath-taking natural landscapes and mouth-watering culinary delights, East Ayrshire offers something to suit all tastes. We hope this new e-book, will inspire people to discover East Ayrshire’s gems for themselves.”

Julie Sloan, East Ayrshire Council Tourism Development Officer, said: “With so many brilliant attractions and fantastic things to do, it was a hard task deciding what to include in Undiscovered Gems. There is so much to choose from! We hope it inspires readers and encourages visitors to explore some of our lesser-known, but equally exciting, ‘gems’. East Ayrshire offers something to suit all tastes and we look forward to welcoming even more people to our region on the back of this excellent new e-book.”

To download East Ayrshire’s Undiscovered Gems visit


For further information contact:

Louise Purves, Corporate Press Officer

Tel: 0131 472 2052

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