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Dutch of Scotland comes to Amsterdam

Press Release   •   Sep 27, 2016 10:29 BST

Dundee is represented by three businesses on the mission to Amsterdam

Tourism businesses from around Scotland – from Gretna to Loch Ness – are in Amsterdam this week as part of a mission to grow the £76 million Dutch market.

Organised by VisitScotland, the national tourism organisation, and taking place at the Crowne Plaza Hotel at Amsterdam Schiphol airport tomorrow (Wednesday 28 September), the business development mission will see ten Scottish businesses meet with key tour operators from the Netherlands.

Behind the USA, Germany and France, the Netherlands is Scotland’s fourth biggest overseas market, with the country welcoming 157,000 visitors in 2015.

The Netherlands has a number of direct air links to Scotland, including Flybe’s six-times-a-week service between Amsterdam and Dundee, which was launched in May.

The companies heading to Amsterdam are:

  • Visit Arran
    • Speyside Wildlife (based in Grantown on Spey)
    • Gretna Green
    • Highland Safaris
    • Freedom Hotels (hotels in Peebles, Kinross, Glencoe, Crieff, Oban and Ballachulish)
    • DoubleTree by Hilton (Dundee)
    • Jacobite Cruises (Loch Ness)
    • National Trust for Scotland
    • Dundee and Angus Council
    • Discovery Point & RRS Discovery
  • Malcolm Roughead, Chief Executive of VisitScotland, said: “VisitScotland supports industry in their aspirations to internationalise and to attract more business and income from international markets. Our mission to Amsterdam is a cost-effective way for Scottish businesses to maintain existing relationships and to establish new ones with Dutch tour operators. Worth nearly £80 million a year, the Netherlands is a key market for Scottish tourism and I’m sure this week’s mission to Amsterdam will prove an enjoyable and beneficial experience for all of our partners.”

    The Amsterdam event is VisitScotland’s first European business development mission of 2016. It will be followed by missions to France and Spain in October and to Germany in November.

    Notes to Editors

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    • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
    • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
    • This will be supported by seven overarching strategies:
      1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
      2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
      3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
      4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
      5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
      6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
      7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
    • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
    • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
    • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
    • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit or follow @scotgovESIF
    • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
    • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
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    • For information about business events in Scotland go to

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    • The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
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