Follow VisitScotland

Drawing Business Events to Scotland

Press release   •   Jun 26, 2018 12:57 BST

V&A Dundee is among the many new developments taking place in Scotland

A team of Scottish cartoonists will tomorrow (Wednesday, 27 June) help VisitScotland ‘draw’ key buyers within the business events sector to Scotland, to show Scotland is Now for meetings, incentives, conference and exhibitions.

Glasgow-based Scottish Cartoon Art Studio will transport attendees at the UK’s largest MICE (Meetings, Incentives, Conference and Exhibitions) tradeshow to Scotland in caricature form, as they join ten tourism companies on the VisitScotland stand.

VisitScotland’s Business Events team is leading the delegation to The Meetings Show at Olympia London, which runs from 27 to 28 June.

The national tourism organisation will be joined by businesses from Aberdeen, Edinburgh, Fife, Glasgow and Perthshire.

The Scotland delegation will be among more than 700 of the finest destinations, hotels, venues, destination management companies and technology providers from around the world seeking to engage with premium MICE buyers.

Almost 2,500 key buyers are expected to take advantage of the meetings, networking opportunities and education programme over the two days.

During the event, VisitScotland will give presentations on the exciting new developments happening in Scotland following the launch of the new global campaign Scotland is Now.

Mihri Miralem, Market Manager for London & South England at VisitScotland Business Events, said: “Business events are hugely important to the Scottish economy and are an integral way of promoting this country as a place to live, work, visit and invest, as seen in the Scotland is Now campaign.

“The Meetings Show is the perfect opportunity for VisitScotland and its partners to meet face-to-face with influential event organisers from across the UK and further afield to demonstrate exactly why Scotland is the perfect destination to hold meetings, conferences, events and exhibitions.”

VisitScotland’s partners at The Meetings Show 2018 are:

  • Aberdeen Exhibition and Conference Centre
  • Assembly Rooms Edinburgh
  • Edinburgh First, The University of Edinburgh
  • Edinburgh International Conference Centre
  • Fairmont St Andrews
  • Glasgow Convention Bureau
  • The Gleneagles Hotel
  • Old Course Hotel Golf Resort & Spa
  • Scottish Event Campus
  • VisitAberdeenshire

For more on The Meetings Show go to


Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business tourism in Scotland go to

2018 Year of Young People

  • The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
  • Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
  • Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
  • The Year of Young People will have six themes which were developed in co-production with young people themselves:
  • Participation – looking at how young people can influence public services and decisions which affect their lives
  • Education – creating a stronger role for young people in shaping their learning
  • Health and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
  • Equality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
  • Enterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
  • Culture – celebrating young people’s talent and contribution to Scottish culture and arts.
  • Further information on what’s happening and how people can get involved can be found on the new website or @YOYP2018 on Twitter.