The magic of the Scottish Borders at Christmas time will be brought to life on screens across the UK, as the region takes a starring role in a leading retailer’s festive advert this year.
Kelso and Eyemouth were among the filming locations used in the popular TV advert after the streets were transformed into a winter wonderland for filming of this year’s Marks & Spencer advert in September.
And as the hugely anticipated Christmas advertising season gets underway – last year’s M&S advert featuring Paddington Bear attracted more than 20m viewers on YouTube - Scotland’s national tourism agency believes that it could inspire people from across the UK to visit the region for themselves this winter.
Kelso’s cobbled streets were transformed into a winter wonderland for the filming of the M&S food advert, whilst Eyemouth’s historic Gunsgreen House was also a location for the advert.
VisitScotland Regional Leadership Director Paula Ward said: “The Scottish Borders is truly magical at Christmas and it is no surprise that M&S has chosen to film its festive advert in this part of the world.
“With its rugged coastline, charming towns, rich history and spectacular scenery, the Scottish Borders is the perfect choice for a holiday or short break at any time of the year. We are home to so many unique experiences that make Scotland the envy of the world.
“The region is especially perfect during the festive holiday season. The warmth of our people, the beautiful displays by talented independent retailers and the unique gifts that can be sourced here make it a must visit Christmas shopping destination. This advert could create a boost for tourism in the region, with people across the UK inspired to visit the Scottish Borders for themselves.
“It is also fitting that the region has been chosen to show off M&S’s food offering. Food and drink plays a critical role in attracting visitors to the area with a number of quality producers placing emphasis on the provenance of their local sourced produce. From local cider, gin, whisky and beer to luxury chocolate, bakeries and sweet treats, there really is something for everyone to enjoy in the Scottish Borders this Christmas.”
Local tourism organisation, Visit Kelso, said the community has really got behind the experience and hopes to attract visitors from far and wide.
The Visit Kelso committee said: “News that M&S was filming part of its Christmas campaign in Kelso Square created a great buzz about town, and further afield through our social media pages.
“We hope that the magic and sparkle created will be recognisable as Kelso, inspiring lots of people to visit and shop for their own Christmas wish lists. A friendly welcome, genuine Christmas spirit, and personal service waits, in our wonderful selection of independent shops.”
Councillor Mark Rowley, Scottish Borders Council’s Executive Member for Business and Economic Development, said: “All exposure for the beautiful Scottish Borders is great for our important visitor economy, and even a short clip in a national advertising campaign can have a positive impact.
“The Scottish Borders has so much to offer visitors, at all times of the year, from our stunning coastline and landscapes to our historic houses, outdoor pursuits and food and drink, and hopefully more people will consider a trip to the Scottish Borders after seeing Eyemouth and Kelso in the Christmas Marks & Spencer advert.
“The advert is a useful reminder that there are many great local shopping opportunities in towns across the Borders and the significant benefits of shopping local, not just for Christmas but all year round. Every pound spent locally can filter through our economy and has a much wider impact than you would imagine when you hand over your cash at the till.”
Eyemouth Harbour Trust’s Business Manager, Christine Bell said ‘We were delighted that part of the filming took place in Eyemouth and that the harbour may appear as a backdrop for this high profile seasonal food ad. The Scottish Borders offers a vast range of choice of filming locations and this campaign presents a fantastic opportunity to raise the profile of the Berwickshire Coast and the wider Borders region; an area renowned for its stunning scenery, fascinating heritage and delicious local produce. We are looking forward to seeing the published ad and hopefully catching a glimpse of our picturesque town.’
For more information on the Scottish Borders, visit: https://www.visitscotland.com/destinations-maps/scottish-borders/
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
2018 Year of Young People
- A global first, YoYP 2018 is a part of the Scottish Government’s themed-year programme which focuses on celebrating Scotland’s greatest assets.
- A year-long programme of events and festivals are taking place across the whole of the country for all ages to enjoy, led by EventScotland part of VisitScotland’s Events Directorate. More information at www.visitscotland.com/yoyp2018
- Local authorities, schools, youth groups and organisations are running their own YoYP 2018 activity. Search #YOYP2018 on Twitter for the latest news.
- Young people co-designed the Year. A group of young leaders, Communic18, lead on all key decision making. More than 380 Ambassadors based are championing activity.
- The Year is delivered in partnership between the Scottish Government, VisitScotland and EventScotland - part of the VisitScotland Events Directorate, Young Scot, Scottish Youth Parliament, Children in Scotland, YouthLink Scotland and Creative Scotland.
- More information can be found at yoyp2018.scot, searching @YOYP2018 #YOYP2018 on Twitter or by emailing firstname.lastname@example.org