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Calling all creatives!

Press Release   •   Jun 11, 2015 13:08 BST

As Scotland looks to its Year of Innovation, Architecture and Design in 2016, VisitScotland, Scotland’s national tourism organisation, is putting young design talent at the heart of plans and is inviting young creatives in Scotland to design the official logo used to promote the year.

The designer whose logo is selected will win up to £3,000 towards materials, tools or activity to support their own professional development in the design sector.

From textiles to technology, architecture to fashion and design, the year-long programme of events, festivals, business conferences and exhibitions aimed at attracting participation and engagement from visitors and locals, will shine the spotlight on Scotland’s greatest assets and icons, as well as some of our unique hidden gems.

The winning design will become the official logo for the forthcoming themed year and will be used across multiple channels by VisitScotland and partner organisations across national and international promotional activity throughout 2015 and 2016.

The competition is a great opportunity for a young creative to add a design to their portfolio that has the potential to be seen by millions of people and become highly recognisable during the year. The winner will also be able to see their logo design carried across a programme of major and special events due to take place throughout 2016.

Minister for Tourism Fergus Ewing said:

“Scotland’s incredible influence on the world has encouraged invention, inspired creativity and fired the imagination of generations. It is fitting that for the 2016 Year of Innovation, Architecture and Design, VisitScotland are creating the opportunity for young talent in Scotland to design the logo for a year that will be used to encapsulate all that is great about Scotland.”

Mike Cantlay OBE, Chairman of VisitScotland, said:

“This is a fantastic opportunity for a young creative mind to show their vision and skills to the world. Scotland has a rich history in innovation, architecture and design and we will be looking for an exciting logo which reflects this. The themed years have been a huge success and the Year of Innovation, Architecture and Design will capture the imagination of visitors from all over the world.”

The judging panel, consisting of experts from across the themed year sectors, will look for a contemporary, eye-catching, practical design that can be used across a variety of different channels and alongside partner logos.

Entries to the competition must be from individuals aged between 16 and 25 years of age, who are resident in Scotland.

Visit http://www.eventscotland.org/funding/year-of-innovation-architecture-and-design-2016/logo-competition/ to download an Entry Form, Design Brief and full Terms and Conditions. Designs should be submitted via email to communications@eventscotland.org.

The closing date for entries is Sunday 12 July 2015 (at midnight). The winning design will be announced thereafter.

ENDS

For further information contact:

Chelsea Charles

Special Projects Communications Manager

Tel: 0131 472 2067

chelsea.charles@eventscotland.org

Notes to Editors

2016 Year of Innovation, Architecture and Design

2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.

The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the current 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.

Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.

The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Festival of Architecture 2016, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Scotland and Highlands and Islands Enterprise.

The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.  

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation has three key roles:
    1. To market Scotland to all parts of the world to attract visitors
    2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
    3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business tourism in Scotland go to www.conventionscotland.com

Year of Food and Drink 2015

  • 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
  • Scotland generates over £2.5m per day through food and drink tourism.
  • A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
  • For more information, visit www.visitscotland.com/tastescotland