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Bridging the marketing gap

Press Release   •   Aug 23, 2017 12:10 BST

The Queensferry Crossing will open to traffic on 30 August, alongside the Forth Bridge and the Forth Road Bridge

Scottish businesses are being encouraged to capitalise on the tourism opportunities presented by the Queensferry Crossing.

Ahead of next week’s official opening of the world’s longest three-tower, cable-stayed bridge, VisitScotland has created a free industry toolkit to help accommodation providers, tour companies and visitor attractions use the Queensferry Crossing in their marketing.

As well as a selection of stunning images and footage, the toolkit includes content for social media posts and newsletters and factsheets.

The national tourism organisation has also published a blog offering top tips to amateur photographers on the best angles to capture the incredible new structure, which opens to traffic on 30 August, alongside the Forth Bridge and the Forth Road Bridge. Unlike the Forth Road Bridge there will be no pedestrian access, however there is a once in a lifetime opportunity to walk across on Saturday the 2nd and Sunday the 3rd of September.

Among the best places to snap the three engineering icons, according to the blog, are Port Edgar Marina, North and South Queensferry, Blackness Castle and even from above while taking off or coming in to land at Edinburgh Airport.

Malcolm Roughead, Chief Executive of VisitScotland, said: “As we celebrate the 2017 Year of History, Heritage & Archaeology, next week’s official opening of the Queensferry Crossing marks a historic moment as Scotland becomes the world’s first destination to have three bridges spanning three centuries in one stunning location.

“The completion of this remarkable Scottish trilogy is a great opportunity for tourism, and our industry toolkit and photography guide will help businesses to take full advantage of this remarkable feat of engineering.”

Economy Secretary Keith Brown said: “Excitement is certainly building ahead of next week’s opening to traffic and also as we look forward to a weekend of celebrations at the start of September when over 50,000 people will have the chance to walk the bridge.

“This toolkit will be warmly welcomed by visitor attractions and others as a simple ‎yet effective way of promoting this magnificent structure.

“We’ve already seen some stunning images of the latest addition to this wonderful setting and it’s important to build momentum ahead of the Forth Bridges tourism strategy launch later this year.”

The toolkit can be seen at

www.visitscotland.org/business_support/advice_materials/toolkits/queensferry-crossing.aspx

To view the blog, go to

www.visitscotland.com/blog/attractions/forth-bridges-view-points/

ENDS

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £11 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP

2017 Year of History, Heritage and Archaeology

  • The Year of History, Heritage and Archaeology ends on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural. 2018 will be the Year of Young People.