Thousands of golf fans are set to descend on Ayrshire again this weekend, providing another boost to Scotland’s visitor economy and cementing Scotland’s reputation as the Home of Golf.
Following the success of last week’s Open at Royal Troon, The Aberdeen Asset Management Ladies Scottish Open takes place at Dundonald Links this weekend with the event receiving funding support from the EventScotland team within VisitScotland’s events directorate, part of the golf legacy programme from The 2014 Ryder Cup.
VisitScotland is investing a total of £300,000 into the event, one of nine professional golf events hosted in Scotland this year.
This will be the second year in a row Dundonald has hosted the tournament, which attracted more than 10,000 spectators in its first year on Scotland’s west coast.
The Ayrshire course is looking forward to more of the same this weekend with this year’s field boasting no less than five Major titles and 135 Ladies European Tour titles between them.
The 54-hole tournament, which takes place over three days, is supported by VisitScotland as part of Scotland’s commitments to hosting The 2019 Solheim Cup at Gleneagles.
The Aberdeen Asset Management Ladies Scottish Open is played in a pro-am format which sees professionals play alongside amateurs, including celebrities and media personalities. Famous faces heading to Dundonald this weekend include pop stars Brian McFadden and Keith Duffy, sporting legends Alan Hansen, Gavin Hastings and Rory Lawson and Hollywood star, Dougray Scott.
Malcolm Roughead, Chief Executive of VisitScotland, said:
“Golf is a vital part of the visitor economy with the ripple effect felt in shops, hotels, restaurants and a wide variety of other businesses across Scotland. Events like the Aberdeen Asset Management Ladies Scottish Open don’t just provide entertainment – they represent a multi-million pound benefit to Scotland – both urban and rural.
“The Aberdeen Asset Management Ladies Scottish Open and the eight other golf events in Scotland this year only enhance further our country’s reputation as the Home of Golf with many more lined up for future years such as the Solheim Cup in 2019.”
This weekend also sees the Senior Open Championship tee off at Carnoustie with total of 28 Major Champions, including Tom Watson, Mark O’Meara, Fred Couples and Bernhard Langer, heading a world class field for the 30th anniversary of the tournament.
Scotland’s spectacular summer of golf teed off with The Scottish Hydro Challenge at Spey Valley, Aviemore in late June with tournaments taking place across the summer, concluding with the Alfred Dunhill Links Championship set to be played across St.Andrews, Carnoustie and Kingsbarns courses in October.
The Aberdeen Asset Management Scottish Ladies Open is a free to attend event and includes a public village complete with a range of family-friendly activities such as falconry displays, kite building, cookery demonstrations and interactive storytelling.
For more information, visit www.ladiesscottishopen.com
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
Year of Innovation, Architecture and Design 2016
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
- Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme