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Ayrshire on course for further boost

Press Release   •   Jul 21, 2016 12:41 BST

Thousands of golf fans are set to descend on Ayrshire again this weekend, providing another boost to Scotland’s visitor economy and cementing Scotland’s reputation as the Home of Golf.

Following the success of last week’s Open at Royal Troon, The Aberdeen Asset Management Ladies Scottish Open takes place at Dundonald Links this weekend with the event receiving funding support from the EventScotland team within VisitScotland’s events directorate, part of the golf legacy programme from The 2014 Ryder Cup.

VisitScotland is investing a total of £300,000 into the event, one of nine professional golf events hosted in Scotland this year.

This will be the second year in a row Dundonald has hosted the tournament, which attracted more than 10,000 spectators in its first year on Scotland’s west coast.

The Ayrshire course is looking forward to more of the same this weekend with this year’s field boasting no less than five Major titles and 135 Ladies European Tour titles between them.

The 54-hole tournament, which takes place over three days, is supported by VisitScotland as part of Scotland’s commitments to hosting The 2019 Solheim Cup at Gleneagles.

The Aberdeen Asset Management Ladies Scottish Open is played in a pro-am format which sees professionals play alongside amateurs, including celebrities and media personalities. Famous faces heading to Dundonald this weekend include pop stars Brian McFadden and Keith Duffy, sporting legends Alan Hansen, Gavin Hastings and Rory Lawson and Hollywood star, Dougray Scott.

Malcolm Roughead, Chief Executive of VisitScotland, said:

“Golf is a vital part of the visitor economy with the ripple effect felt in shops, hotels, restaurants and a wide variety of other businesses across Scotland. Events like the Aberdeen Asset Management Ladies Scottish Open don’t just provide entertainment – they represent a multi-million pound benefit to Scotland – both urban and rural.

“The Aberdeen Asset Management Ladies Scottish Open and the eight other golf events in Scotland this year only enhance further our country’s reputation as the Home of Golf with many more lined up for future years such as the Solheim Cup in 2019.”

This weekend also sees the Senior Open Championship tee off at Carnoustie with total of 28 Major Champions, including Tom Watson, Mark O’Meara, Fred Couples and Bernhard Langer, heading a world class field for the 30th anniversary of the tournament.

Scotland’s spectacular summer of golf teed off with The Scottish Hydro Challenge at Spey Valley, Aviemore in late June with tournaments taking place across the summer, concluding with the Alfred Dunhill Links Championship set to be played across St.Andrews, Carnoustie and Kingsbarns courses in October.

The Aberdeen Asset Management Scottish Ladies Open is a free to attend event and includes a public village complete with a range of family-friendly activities such as falconry displays, kite building, cookery demonstrations and interactive storytelling.

For more information, visit www.ladiesscottishopen.com

Notes to Editors

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  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
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    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
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    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
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