Follow VisitScotland

Absolute Gold!

Press release   •   Feb 27, 2018 10:12 GMT

From left to right, VisitScotland Regional Partnerships Director, Liz Buchanan, VIsitScotland Modern Apprentice, Rory Dryburgh, VisitScotland Chief Executive Malcolm Roughead and Cromlix General Manager, Graeme Green. Photographer: Fraser Band

A Victorian mansion has become one of only two Five Star Gold Country House Hotels in Scotland following a grading by VisitScotland.

Cromlix, just three miles from Dunblane, received the highest award possible from the national tourism organisation’s Quality Assurance (QA) Scheme in recognition of its exceptional standards and outstanding customer service.

The Gold Star Award highlights establishments within the QA Scheme that strive to exceed customer expectations on an on-going basis, whilst taking an innovative and proactive approach to customer care. In order to achieve Five Star Gold a business must excel in all aspects of service and exceeding guest expectations. The property must also be at the very top end of quality.

The 19th Century House, built on the land once owned by James Chisholm, the Bishop of Dunblane, became a hotel in 1981 and was purchased by tennis legend Andy Murray at the start of 2013, as he looked to help attract new visitors to the area he calls home.

Following extensive refurbishment, the US Open, Olympic and Wimbledon champion has transformed the elegant mansion into a luxury 15-bedroom and Gate lodge destination. Set in 34 acres of secluded woodlands and garden grounds, guests can enjoy word-class tennis courts, fishing on the loch and in room spa treatments.

The hotel also boasts a Chez Roux restaurant, overseen by Albert Roux OBE, KFO, owner of Le Gavroche in London, the first UK restaurant to be awarded three Michelin Stars. Offering a menu which has a focus on using seasonal locally sourced produce, the restaurant has received Taste Our Best accreditation from VisitScotland.

With a big focus on supporting the local community and helping its guest make the most of their time in the area, Cromlix has also joined an impressive network of VisitScotland Information Partners, committed to providing local information to visitors.

Graeme Green, General Manager at Cromlix House Hotel, said: “Everyone at Cromlix is over the moon to receive this grading from VisitScotland. Reinventing the glorious era of grand country house living, we strive to give our guests the very best experience so it’s wonderful to receive this recognition.”

Malcolm Roughead, VisitScotland Chief Executive said: “It’s fantastic to hear that Cromlix has become a Five Star Gold Country House Hotel. To achieve our highest possible grading is very rare and a true testament to the team’s hard work and dedication to provide visitors with the highest standard of service.

“Our Quality Assurance Schemes are world-leading and provide a trusted, independent and impartial source of information for visitors. The star rating reflects the entire visitor experience, as well as the investment in the business to make it as economically sustainable and profitable as it can be."

VisitScotland’s QA Schemes can open the door to new customers. It is a powerful marketing tool and works well with online review sites in using an independent perspective to measure visitor experience against tried and tested criteria, so visitors know exactly what to expect.

To find out more about Cromlix House Hotel go to

For more details about the Quality Assurance Scheme, VisitScotland Information Partner programme and Taste Our Best Scheme go to


Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business tourism in Scotland go to

2018 Year of Young People

  • The Year of Young People 2018 will be the next of the Scottish Government’s series of themed years, following the Year of History, Heritage and Archaeology 2017.
  • The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
  • Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
  • Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
  • The Year of Young People will have six themes which were developed in co-production with young people themselves:
  • oParticipation – looking at how young people can influence public services and decisions which affect their lives
  • oEducation – creating a stronger role for young people in shaping their learning
  • oHealth and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
  • oEquality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
  • oEnterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
  • oCulture – celebrating young people’s talent and contribution to Scottish culture and arts.
  • Further information on what’s happening and how people can get involved can be found on the new website or @YOYP2018 on Twitter.