It’s been hailed as Scotland’s newest tourism success story, and now those involved in the North Coast 500 have made the near 500-mile round trip from Caithness to Carnoustie to share their secrets with an area hoping to be the country’s next must-see destination.
North Coast 500 Managing Director Tom Campbell and Douglas Gibson, Project Co-ordinator for the Wester Ross Tourism Group, have been invited to speak at the Dundee & Angus Tourism Conference, to reveal how they helped to attract visitors to their businesses following the creation of “Scotland’s Route 66.”
The conference, which will be attended by representatives from over 100 local businesses will take place on Tuesday 21 March at Carnoustie Golf Hotel and is delivered by Dundee City Council, Angus Council, the Dundee & Angus Chamber of Commerce and VisitScotland.
With the arrival of V&A Museum of Design set to propel Dundee and Angus into the global spotlight, the local tourism industry wants to make the most of this one-in-a lifetime opportunity to position the East of Scotland, as one of the top tourism destinations in the UK.
Tom Campbell, Managing Director of the North Coast, said: “I’m delighted to share our journey, and all the challenges and successes along the way, with those attending the Dundee & Angus Tourism Conference. The North Coast 500 is a great example of the might of local tourism when businesses work together to connect with visitors. It’s an incredibly exciting time in Dundee and Angus with the arrival of some major new developments, and local businesses must make the most of this unique chance to promote this fantastic destination.”
Other speakers will include Scottish Government Tourism Team Leader, Fiona Cook, providing an insight into the future of tourism in the region and Malcolm Roughead, VisitScotland Chief Executive, who will explore the visitor journey and the importance of embracing new technology.
The national tourism organisation recently launched its first ever virtual reality app, ScotlandVR, which allows users to take a virtual tour of 26 top attractions including RRS Discovery.
Malcolm Roughead, VisitScotland Chief Executive said: “ScotlandVR is our first venture into virtual reality as we look at new and creative ways to inspire holidaymakers to our shores. The way visitors access information is changing all the time, the Scottish tourism industry needs to embrace new technology, innovation and new ways of working if it wants to compete in a competitive global market.
“As a region renowned for its innovation and creativity, I’m sure those in Dundee and Angus will rise to that challenge, particularly as we enter an exciting new era for tourism in the East of Scotland.
“Tourism is more than a holiday experience. It creates jobs and sustains communities in every corner of the country, all year round and is at the heart of the Scottish economy.”
Delegates will also receive an update on work to create a narrative for the region. The four local authorities and V&A have been working together, with design agency Whitespace, to create a proposition to encourage more people to visit the east of Scotland.
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
- 2017 Year of History, Heritage and Archaeology
- 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
- The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
- The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
- The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017