A cycling sportive and a festival of music and song areamong 21 events across the country to receive backing from the latest round of awards from the EventScotland National Funding Programme, as part of VisitScotland’s work to deliver the national events strategy Scotland the Perfect Stage.
£10,000 is being awarded to the Quilter Cheviot Etape Royale & Royal Deeside Cycling Festival, which takes place in September for the second consecutive year. Based in Ballater, the weekend-long event includes a cycle sportive of 45, 65 or 100 miles on the 18th September, as well as the Deeside Cycling Festival, which features a number of cycle-related activities across the weekend.
The 100-mile route of the Etape Royale sets off from Ballater and takes in many Moray Speyside locations, including Dufftown, Glenlivet and Tomintoul.
The family cycling festival includes a cycle skills circuit and time trials, portable climbing wall, an Adventure Aberdeen cycling roadshow and bike track, body zorbing and an off-road cycle challenge race for teenagers.
The weekend will also include a farmers market on the Sunday, family cycle ride on the Deeside Way to Dinnet and back, a family ceilidh on Saturday evening and a chance to see VisitScotland’s ‘Highland Coo’ information van on Sunday. There will be European-style street cafes alongside the route serving local food and drink and traditional music in the Deeside Inn. Record-breaking cyclist, adventurer and author Mark Beaumont will also make guest appearances.
A £10,000 funding boosts has also been given to True North, Aberdeen’s festival of music and song. This festival celebrating the North-east's singer-songwriter tradition and provides a platform for the very best music and song, from ballads to contemporary classics.
The event will feature gigs with a host of top names, upcoming talent along with panel discussions and workshops. Acts appearing this year include King Creosote, MOBO award winner Laura Mvula, former Pulp guitarist Richard Hawley and Scottish two-piece, Honeyblood.
These events - and 19 others across 13 of Scotland’s local authority areas - are receiving a combined total of £232,700 awarded from Round 32 of the National Funding Programme.
The National Funding Programme - which is administered by EventScotland, a team within VisitScotland’s Events Directorate - was established to enable the strategic development of events taking place outwith Edinburgh and Glasgow, with the aim of driving domestic tourism and increasing economic impact for local communities throughout Scotland.
Thanks to the funding, and in keeping with the objectives of the National Funding Programme, the events will now be in a position to further develop by extending and enhancing their programmes in order to increase attendance figures and improve the overall spectator / visitor experience.
Ben Torrie, Director of Programming and Creative Projects at Aberdeen Performing Arts, said:
“Aberdeen Performing Arts is really delighted to have received support from EventScotland towards the continued growth of True North, Aberdeen’s Festival of Music and Song.
“After a great opening event in 2015, this funding will allow us to grow the event in 2016 with the addition of new stages in the city and additional marketing activity across Scotland. This year’s festival will feature headline concerts from Laura Mvula and Richard Hawley, a star-studded tribute to the music of Kate Bush, a programme of top contemporary song writers from across the UK, and a fringe programme taking live music to people and places across Aberdeen.”
Jo Robinson, VisitScotland Regional Director, said:
“I’m delighted that these fantastic events in Aberdeen City and Shire and Moray Speyside have been selected as funding recipients in the latest round of EventScotland’s National Funding Programme. I’m sure that the financial boost combined with the fantastic programme the organisers have planned will ensure they are a superb success.
“These funding awards for regional events provide invaluable support by helping them create an even more attractive proposition to attract increased attendance - not only from their local areas but also from much further afield. That promotes the venues as excellent visitor destinations and contributes greatly to the region’s economy - which is hugely important.”
- ENDS -
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
Year of Innovation, Architecture and Design 2016
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
- Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme