Tag / international marketing
Press Releases • Sep 04, 2017 09:58 BST
Country tops list voted for by Rough Guide readers
Blog posts • May 19, 2017 16:18 BST
VisitScotland Chief Executive Malcolm Roughead talks about the importance of keeping abreast of international trends and how Scotland can learn from other destinations.
Press Releases • Apr 20, 2017 13:44 BST
A new digital tourism campaign aimed at boosting the number of American visitors to Glasgow has been launched in the world’s most sought after advertising location.
Blog posts • Apr 11, 2017 17:19 BST
Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director of Marketing.
Press Releases • Apr 08, 2017 00:01 BST
A European-first collaboration between VisitScotland and TripAdvisor will see Scotland’s world-class tourism offering promoted to almost 70 million new potential visitors, generating a potential additional spend of £150 million.