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Tag / international marketing

The Next Generation

The Next Generation

Press Releases   •   Nov 15, 2017 11:47 GMT

Growth in young Chinese travellers predicted for future of tourism

Scotland is Dram-tastic

Scotland is Dram-tastic

Press Releases   •   Nov 06, 2017 14:02 GMT

Diageo distilleries mark a successful summer at World Travel Market

VisitScotland pedals joy of cycling in Highlands

VisitScotland pedals joy of cycling in Highlands

Press Releases   •   Sep 26, 2017 11:28 BST

VisitScotland is heading to the most bike-friendly capital city in the world to extol the virtues of cycling in the Highlands.

Scotland named most beautiful country in the world

Scotland named most beautiful country in the world

Press Releases   •   Sep 04, 2017 09:58 BST

Country tops list voted for by Rough Guide readers

VisitScotland harbours Australia ambitions

VisitScotland harbours Australia ambitions

Press Releases   •   Aug 21, 2017 13:07 BST

​Young people in Australia and New Zealand are being encouraged to enjoy a holiday in Scotland.

From Swedes to Kiwis, we’re keeping a close eye on the competition

From Swedes to Kiwis, we’re keeping a close eye on the competition

Blog posts   •   May 19, 2017 16:18 BST

VisitScotland Chief Executive Malcolm Roughead talks about the importance of keeping abreast of international trends and how Scotland can learn from other destinations.

Glasgow glows, day and night, thanks to massive  Delta Air Lines advert in New York’s Times Square

Glasgow glows, day and night, thanks to massive Delta Air Lines advert in New York’s Times Square

Press Releases   •   Apr 20, 2017 13:44 BST

A new digital tourism campaign aimed at boosting the number of American visitors to Glasgow has been launched in the world’s most sought after advertising location.

Delivering success for Scotland on a global stage

Delivering success for Scotland on a global stage

Blog posts   •   Apr 11, 2017 17:19 BST

​Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director of Marketing.

VisitScotland and TripAdvisor team up to put Scotland on world stage

VisitScotland and TripAdvisor team up to put Scotland on world stage

Press Releases   •   Apr 08, 2017 00:01 BST

A European-first collaboration between VisitScotland and TripAdvisor will see Scotland’s world-class tourism offering promoted to almost 70 million new potential visitors, generating a potential additional spend of £150 million.

Passage to India

Passage to India

Press Releases   •   Jan 11, 2017 10:52 GMT

​Ten tourism businesses are joining VisitScotland in India over the coming weeks aiming to grow a market currently worth £12 million to the Scottish economy.

Eurowings to launch Glasgow to Munich service

Eurowings to launch Glasgow to Munich service

Press Releases   •   Dec 22, 2016 16:45 GMT

Glasgow Airport further strengths European route network

Borders Railway charges onto US market

Borders Railway charges onto US market

Press Releases   •   Dec 12, 2016 10:48 GMT

VisitScotland partners with Matador Network to promote new film

Andys reach a new peak

Andys reach a new peak

Press Releases   •   Nov 30, 2016 11:47 GMT

VisitScotland organises biggest ever gathering of Andrews for St Andrew’s Day

The Highlands come to Heathrow

The Highlands come to Heathrow

Press Releases   •   Nov 20, 2016 11:17 GMT

Air passengers in London were forced to do a double take this weekend as kilted Highlanders, a ceilidh band and even the famous Calanais Standing Stones were spotted at Heathrow’s Terminal Five.

Breaking into China

Breaking into China

Press Releases   •   Nov 16, 2016 12:09 GMT

Tourism businesses from throughout Scotland are in China this week as part of a VisitScotland business development mission to boost an emerging market already worth £34 million a year.

Golf trade mission tees off

Golf trade mission tees off

Press Releases   •   Nov 15, 2016 12:14 GMT

VisitScotland take the Home of Golf to Mallorca

Nacht vision

Nacht vision

Press Releases   •   Nov 14, 2016 11:00 GMT

​A Scottish company that offers “the only nocturnal wildlife tours in the Northern Hemisphere” is focusing its night-vision cameras on Germany.

Airlines reach new heights

Airlines reach new heights

Blog posts   •   Oct 05, 2016 17:10 BST

VisitScotland Chief Executive, Malcolm Roughead, discusses the importance of being a high-flyer.

Dutch of Scotland comes to Amsterdam

Dutch of Scotland comes to Amsterdam

Press Releases   •   Sep 27, 2016 10:29 BST

Tourism businesses from around Scotland – from Gretna to Loch Ness – are in Amsterdam this week as part of a mission to grow the £76 million Dutch market.

Korean Air touches down at Glasgow Airport

Korean Air touches down at Glasgow Airport

Press Releases   •   Aug 05, 2016 18:00 BST

Glasgow Airport today (Friday 5 August 2016) welcomed visiting passengers from Scotland’s first direct air service with South Korea.