Tag / international marketing
Blog posts • May 19, 2017 16:18 BST
VisitScotland Chief Executive Malcolm Roughead talks about the importance of keeping abreast of international trends and how Scotland can learn from other destinations.
Press Releases • Apr 20, 2017 13:44 BST
A new digital tourism campaign aimed at boosting the number of American visitors to Glasgow has been launched in the world’s most sought after advertising location.
Blog posts • Apr 11, 2017 17:19 BST
Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director of Marketing.
Press Releases • Apr 08, 2017 00:01 BST
A European-first collaboration between VisitScotland and TripAdvisor will see Scotland’s world-class tourism offering promoted to almost 70 million new potential visitors, generating a potential additional spend of £150 million.
Press Releases • Jul 18, 2016 11:35 BST
Edinburgh Airport has welcomed the first WOW air flight from Iceland . Travellers arriving from the Nordic nation, as well as North America, were greeted at the arrival gate by a bagpipe player, providing an authentic Scottish musical welcome.
Press Releases • Jul 14, 2016 11:31 BST
VisitScotland Chief Executive, Malcolm Roughead responds to the release of 2016 Quarter 1 (January – March 2016) International Passenger Survey (IPS) tourism statistics by the UK Office of National Statistics (ONS) and the domestic tourism statistics derived from the Great Britain Tourism Survey.
Blog posts • Jul 07, 2016 10:00 BST
VisitScotland Director of Marketing, Charlie Smith, talks about the national tourism organisation's mission to plant a Scot in every location worldwide, to share what makes this country so special, through a new online community.
Press Releases • Jun 29, 2016 14:58 BST
easyJet, Europe’s leading and Scotland’s largest airline, has today (29 June) expanded its Scottish network by launching a new route from Marseille to Glasgow.