Blog posts • May 19, 2017 16:18 BST
VisitScotland Chief Executive Malcolm Roughead talks about the importance of keeping abreast of international trends and how Scotland can learn from other destinations.
Blog posts • Apr 11, 2017 17:19 BST
Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director of Marketing.
Blog posts • Jul 07, 2016 10:00 BST
VisitScotland Director of Marketing, Charlie Smith, talks about the national tourism organisation's mission to plant a Scot in every location worldwide, to share what makes this country so special, through a new online community.