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VisitScotland CEO blog

Ideas have the possibility to create change

Ideas have the possibility to create change

Blog posts   •   Nov 14, 2017 14:45 GMT

VisitScotland Chief Executive Malcolm Roughead writes about the launch our new global digital campaign 'Legends'.

Edinburgh to Bloom for International Festival opening

Edinburgh to Bloom for International Festival opening

Blog posts   •   Aug 04, 2017 17:05 BST

VisitScotland Director of Events, Paul Bush, reflects on the three year partnership with the Edinburgh International Festival's for its opening event

That's the Spirit

That's the Spirit

Blog posts   •   Jul 21, 2017 09:52 BST

VisitScotland Chief Executive Malcolm Roughead reflects on the continuing success of the #ScotSpirit campaign.

No longer out on the fringes

No longer out on the fringes

Blog posts   •   Jul 11, 2017 14:32 BST

VisitScotland Chief Executive, Malcolm Roughead, shares his memories, and discusses the economic impact, of Edinburgh's Festivals.

8 reasons you should enter your business into The Scottish Thistle Awards

8 reasons you should enter your business into The Scottish Thistle Awards

Blog posts   •   Jun 22, 2017 10:52 BST

The entry deadline for this year’s Scottish Thistle Awards is looming, here are 8 reasons you should get an entry in for your business:

Cattle do nicely

Cattle do nicely

Blog posts   •   Jun 21, 2017 13:24 BST

Our Chief Executive Malcolm Roughead writes about The Royal Highland Show starting this week and contributing over £250 million to the Scottish economy. He takes a look at what's on offer at the show and the rising trend of agritourism.

Thistle be a good one

Thistle be a good one

Blog posts   •   Jun 16, 2017 15:43 BST

Our Chief Executive Malcolm Roughead celebrates 25 years of the Scottish Thistle Awards

5 reasons why you have to nominate in the Scottish Thistle Awards!
From Swedes to Kiwis, we’re keeping a close eye on the competition

From Swedes to Kiwis, we’re keeping a close eye on the competition

Blog posts   •   May 19, 2017 16:18 BST

VisitScotland Chief Executive Malcolm Roughead talks about the importance of keeping abreast of international trends and how Scotland can learn from other destinations.

Giving rugby tourism a try

Giving rugby tourism a try

Blog posts   •   May 09, 2017 15:37 BST

 #AskTheVSChief

#AskTheVSChief

Blog posts   •   Apr 20, 2017 17:03 BST

Chief Executive Twitter Q&A to take place at Expo

Delivering success for Scotland on a global stage

Delivering success for Scotland on a global stage

Blog posts   •   Apr 11, 2017 17:19 BST

​Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director of Marketing.

Investing in our young people

Investing in our young people

Blog posts   •   Mar 22, 2017 16:21 GMT

In case you didn’t notice, Scottish Apprenticeship Week has whizzed past again for another year, writes Malcolm Roughead, Chief Executive of VisitScotland.

This week in tourism

This week in tourism

Blog posts   •   Mar 15, 2017 16:39 GMT

This week sees one of the most important points in the tourism industry calendar – Scottish Tourism Week, writes Malcolm Roughead, Chief Executive of VisitScotland.

Happy St Andrew, Andrea, Andre, Andreas, Andreea’s Day!

Happy St Andrew, Andrea, Andre, Andreas, Andreea’s Day!

Blog posts   •   Nov 30, 2016 14:43 GMT

Our Chief Executive Malcolm Roughead would like to wish you all a very happy St Andrew's Day! And invite you to view a special video we made to celebrate it.

Taking it a year at a time

Taking it a year at a time

Blog posts   •   Nov 03, 2016 16:26 GMT

Themed years have been pivotal in bringing together Scotland’s tourism and events industries as well as helping us to further raise Scotland’s reputation. Find out more about the themed years in our Chief Executive's latest blog.

Airlines reach new heights

Airlines reach new heights

Blog posts   •   Oct 05, 2016 17:10 BST

VisitScotland Chief Executive, Malcolm Roughead, discusses the importance of being a high-flyer.

Dream to dare: the tourism entrepreneur has landed

Dream to dare: the tourism entrepreneur has landed

Blog posts   •   Sep 07, 2016 16:43 BST

VisitScotland's Chief Executive, Malcolm Roughead, recently caught up with three innovative businesses, each making a unique impact on Scotland's visitor economy.

Tourism is everyone's business

Tourism is everyone's business

Blog posts   •   Aug 25, 2016 13:46 BST

Lord Thurso looks to the future of tourism in Scotland, in the third of a three-part interview with the new VisitScotland chairman by journalist Kenny Kemp.

For the love of hospitality

For the love of hospitality

Blog posts   •   Aug 18, 2016 15:39 BST

Lord Thurso talks of accidently getting into the hospitality industry to his leadership in building luxury hotel brands, in the second of a three-part interview with the new VisitScotland chairman by journalist Kenny Kemp.