Blog posts • May 19, 2017 16:18 BST
VisitScotland Chief Executive Malcolm Roughead talks about the importance of keeping abreast of international trends and how Scotland can learn from other destinations.
Blog posts • Apr 11, 2017 17:19 BST
Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director of Marketing.
Blog posts • Nov 30, 2016 14:43 GMT
Our Chief Executive Malcolm Roughead would like to wish you all a very happy St Andrew's Day! And invite you to view a special video we made to celebrate it.
Blog posts • Nov 03, 2016 16:26 GMT
Themed years have been pivotal in bringing together Scotland’s tourism and events industries as well as helping us to further raise Scotland’s reputation. Find out more about the themed years in our Chief Executive's latest blog.
Blog posts • Sep 07, 2016 16:43 BST
VisitScotland's Chief Executive, Malcolm Roughead, recently caught up with three innovative businesses, each making a unique impact on Scotland's visitor economy.
Blog posts • Aug 11, 2016 12:47 BST
Lord Thurso says he feels confident that his previous leadership roles in international hospitality will help him take Scotland to the next level, in the first of a three-part interview with the new VisitScotland chairman by journalist Kenny Kemp.
Blog posts • Jul 07, 2016 10:00 BST
VisitScotland Director of Marketing, Charlie Smith, talks about the national tourism organisation's mission to plant a Scot in every location worldwide, to share what makes this country so special, through a new online community.
Blog posts • May 30, 2016 10:01 BST
Recently, our CEO, Malcolm Roughead , wrote a piece on train travel to Scotland noting the increase in train journeys from London to Edinburgh and around the country.
Blog posts • Mar 31, 2016 15:13 BST
The word hinterland describes my ideal place to be. Those unexplored or untouched parts of a country where I can get a bit lost. I often do.
Blog posts • Feb 24, 2016 16:36 GMT
So, what do you think of our Seven Spirits of Scotland (Determination, Fun, Guts, Humour, Soul, Spark, and Warmth) – introduced to the world as part of our new global marketing campaign?
Blog posts • Oct 28, 2015 17:18 GMT
Last month was huge for Scotland, film and me. After quite a lot of build-up and fanfare I got to see one of Scottish history’s greatest characters on screen, marching through dramatic Highland scenery, engaged in high octane battle scenes and delivering powerful speeches.